Poll: should we let soletech die

[JM]

get over it fucking pussy he still up and you still bitchin fucking cry baby ass bitch

Aren’t you a cheery, precious little daisy.

I was hoping for some more engaging conversation surrounding my favorite shoe brand, and the most interesting topic that never dies.

[switchfrontshuv]

bro soletech is being kept alive by nassim guammaz

[sus]

Not sure how much longer Sole Tech is gonna be a thing. Pierre finally sold the company to swiss company Nidecker Snowboards. Supposedly theres not much value with eS and Emerica from a revenue standpoint so they may not be around in a year or two, but Etnies and 32 are supposed to stick around.

Hate to see it happen, but it looks like the last of independently-owned core footwear brands (minus LRAB) is finally coming to an end

[Ghost Face]

Post a link about the sale.

[Free hat]

Not sure how much longer Sole Tech is gonna be a thing. Pierre finally sold the company to swiss company Nidecker Snowboards. Supposedly theres not much value with eS and Emerica from a revenue standpoint so they may not be around in a year or two, but Etnies and 32 are supposed to stick around.

Hate to see it happen, but it looks like the last of independently-owned core footwear brands (minus LRAB) is finally coming to an end

So is Don Brown no longer involved?

[Free hat]

Post a link about the sale.

Couldn’t find anything on the googles but this popped up.

https://shop-eat-surf.com/2024/04/etnies-welcomes-sal-barbier-as-brands-creative-director/

If Sal is behind the designs Etnies may have a shot at a pretty substantial comeback. Would love to see that 

[Ghost Face]

Expand Quote

Post a link about the sale.

[close]

Couldn’t find anything on the googles but this popped up.

https://shop-eat-surf.com/2024/04/etnies-welcomes-sal-barbier-as-brands-creative-director/

If Sal is behind the designs Etnies may have a shot at a pretty substantial comeback. Would love to see that

Done some googling too and found this. Not sure how accurate it is but says "Out of Business"

https://pitchbook.com/profiles/company/65684-44#overview

[Ghost Face]

Yep. Owned by Snowboarder brand

https://www.ndk.group/

Home of Action Sport Brands
The Nidecker Group is home to the most innovative and inspirational action sports and lifestyle brands: Bataleon, Emerica, éS, Etnies, Jones, Nidecker, Rome, Thirtytwo and #YES.

[Shtonk]

Yep. Owned by Snowboarder brand

https://www.ndk.group/

Home of Action Sport Brands
The Nidecker Group is home to the most innovative and inspirational action sports and lifestyle brands: Bataleon, Emerica, éS, Etnies, Jones, Nidecker, Rome, Thirtytwo and #YES.

That lineup truly is a graveyard of relevance. 

[fernando the skater]

They had a good run from the first Natas shoe. but all things must pass. RIP.

[Rasmus]

ugh - I feel like Emericas were a defining part of my style as a teenager. I don't like it when stuff dies!

[guydog]

Emerica site is strange. Available shoes are limited to a few pairs. Hmmm…

[schralp pal]

Damn skateboarding lost some of its sole with that sale  :'(

[Idk]

I mean they could’ve gotten rid of the green tint and added riders who weren’t just long haired rail chompers.

[guydog]

I wonder if any of the riders had a heads up before the sale.

[sus]

Official statement just went up

https://shop-eat-surf.com/2024/05/sole-tech-owner-to-sell-etnies-es-emerica-and-thirtytwo-to-nidecker-group/

[Southernmost]

Official statement just went up

https://shop-eat-surf.com/2024/05/sole-tech-owner-to-sell-etnies-es-emerica-and-thirtytwo-to-nidecker-group/

Came here to post this. I read the article, don’t know much about the group but they claim to want to keep everything going. Doesn’t seem like a DC or Dwindle type situation but we’ll see. They all apparently skate or can at least pose a flat ground trick.

[moonordie]

Expand Quote

Official statement just went up

https://shop-eat-surf.com/2024/05/sole-tech-owner-to-sell-etnies-es-emerica-and-thirtytwo-to-nidecker-group/

[close]

Came here to post this. I read the article, don’t know much about the group but they claim to want to keep everything going. Doesn’t seem like a DC or Dwindle type situation but we’ll see. They all apparently skate or can at least pose a flat ground trick.

So nothing changes

[Ghost Face]

Quite a reassuring article. Would be interesting to see if Don, Kelly and Sal are still on board. Time will tell.

[Watson]

Expand Quote

Post a link about the sale.

[close]

Couldn’t find anything on the googles but this popped up.

https://shop-eat-surf.com/2024/04/etnies-welcomes-sal-barbier-as-brands-creative-director/

If Sal is behind the designs Etnies may have a shot at a pretty substantial comeback. Would love to see that

Started a separate thread for the Sole Tech sale but just wanted to reply to this to say the headline is misleading. Even in the article it states that Sal will be behind an SLB line within Etnies, he's not actually the Creative Director of Etnies.

[Tonyhawk-prostate]

Wow uh

Wow

[Sold Out]

Anyone know anything about this snowboard brand? Says they're been around over 100 years, but the 3 owners that bought sole tech are brothers in their 30s... where the fuck did they get all this money from?

[Ghost Face]

Family business started by Gramps.

[pugmaster]

I think it is important that we do not prematurely rule out the possibility that the brothers are in fact vampires.

[doomstation55]

Idk, can vampires ski?

[breezy_again]

Idk, can vampires ski?

only into the darkness

[pugmaster]

Expand Quote

Idk, can vampires ski?

[close]

only into the darkness

Under... the pale moonlight...