Dude is wild talented but often puts a lot of energy into dumb tricks, so Welcome fits pretty well. Welcome has always been sus to me. In the same vein as NatKon, only less authentic. Like a brand started by a tattoo artist rather than a skater. If Welcome started to be sold in Walmart, I would respect it more, not less. It would at least make more sense to me. It's definitely a parallel-universe brand, like FP, Cariuma, Powell Peralta, Braille, all Dwindle brands, increasingly Element. A skate brand exclusively for people who don't skate.