Cereals are a family of plants, nothing to do with the way they are eaten.
Bread, pasta, flour, biscuits... are all made of cereals (or pseudo cereals like quinoa or buckwheat).
Topic would be better named "breakfast cereals".
I just checked these Kellogg's Krave's ingredients, damn, no wonder people in the US are fat and ill.
The equivalent by Kellogg's for Europe is not as bad but still garbage.