I just spent the day in the business sector of Toronto, and all I saw were conversations about fancy cars, blatant sexual harassment (gotta keep the job, right?), people under 30 with a full head of gray heair, and many of the worst pairs of leather shoes ever.
These are the people who'd go out and get a tattoo of a tribal arm band with flames and an Oakley logo.
So yeah. A Cards / Jesus fight would probably have more buys than Mayweather / Hatton.