Leggerezza FB (Asics Team, Gino sighting)

[backtailPJ]

I’m not on the “at least he’s still putting out footage because he’s 50 now” train. He was in his 30’s and still not producing much. Reynolds is a guy who I’m happy to see skate regardless because I know that him slowly down gradually is actually due to his age. Gino was piling out in his 30’s. I’m 32 right now, it would be like if I stopped trying to skate and came back in my late 40’s and 50-50’d a curb and was like “guys I’m old now”. Like yeah, you’re old NOW but what about 15 years ago?

[Atiba Applebum]

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What he’s providing for Asics is probably worth more than he’s actually getting paid,

[close]

Go to your local shop
and ask the kids if they know who Gino is -
they will have no idea

and those same shops, haven’t sold a pair of asics in months.

[close]

Right ok, my bad. I mistook wilful ignorance for lack of intelligence. Let me break it down for you. Asics footwear started a skate program, right? Are you following?

Well big footwear brands have marketing teams. They will assess the market and work out where they want to position themselves and what kinds of people they want to sell to - this is called the target demographic, and no that's not what's printed on your skateboard.

To an adult person, it's clear they are targeting a young edgy type of skater and a slightly older skater who still follows trends and cares about what's cool - that's not be confused with the temperature by the way.

Therefore they did research (something you do before you make business decisions) and selected the skaters they hook up now. From your perspective they should have signed Yuto, Jamie Foy and Dylan Jaeb because that's who kids know. When in actual fact people are getting paid to help grow a brand.

Asics are targeting this demographic of people because they know if people who are considered 'cool' are buying them, then the 'kids' will start to catch on too. It's also a whole lot cheaper and a less aggressive strategy than poaching big name riders off the bat which would create industry resentment and a kooky vibe - which if you didn't know, is stigma you don't want your brand to have.

If your shops ordered a load in thinking they were like Etnies and now they won't sell, I think that's probably on the shop and not Gino

[close]

so your condescending argument boils down to “gino will make the brand look cool to kids and therefore sell shoes” but kids don’t think gino is cool and the shoes arent selling?

[close]

Does Gino have to market to kids? Don't they have they have other guys like Zander and Justin Drysen for those 'Kids"? I'm 43 and it makes me happy to see Gino getting clips.

Also the shoe just came out and on Bluetile it's pretty much sold out, in both colors, so the marketing team kind of knows what's up.

Why not promote to older skaters?   They have more income and demonstrated loyalty to the industry.   

[kingpinuser]

I’m not on the “at least he’s still putting out footage because he’s 50 now” train. He was in his 30’s and still not producing much. Reynolds is a guy who I’m happy to see skate regardless because I know that him slowly down gradually is actually due to his age. Gino was piling out in his 30’s. I’m 32 right now, it would be like if I stopped trying to skate and came back in my late 40’s and 50-50’d a curb and was like “guys I’m old now”. Like yeah, you’re old NOW but what about 15 years ago?

We are all very lucky Reynolds got sober very early on and is hands down one of the greatest skaters who will ever step on a board, its funny as some people, on here,  questioned why give an "older" pro a new pro model shoe when his NB dropped, like why not another younger rider? Didn't he have enough pro shoes already? Things like that were said online.

With Gino, like he said in his "out there" his alcohol and addiction was getting worse and worse in those years and now clean he doing what he wished he did before.

Bottom line is the shoe is selling, is that based of the shoe design, skater or marketing...or all three?

Any other feels from people talking barbershop talk doesn't really matter when the bottom line the product sells.

[gsosa]

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I’m not on the “at least he’s still putting out footage because he’s 50 now” train. He was in his 30’s and still not producing much. Reynolds is a guy who I’m happy to see skate regardless because I know that him slowly down gradually is actually due to his age. Gino was piling out in his 30’s. I’m 32 right now, it would be like if I stopped trying to skate and came back in my late 40’s and 50-50’d a curb and was like “guys I’m old now”. Like yeah, you’re old NOW but what about 15 years ago?

[close]

We are all very lucky Reynolds got sober very early on and is hands down one of the greatest skaters who will ever step on a board, its funny as some people, on here,  questioned why give an "older" pro a new pro model shoe when his NB dropped, like why not another younger rider? Didn't he have enough pro shoes already? Things like that were said online.

With Gino, like he said in his "out there" his alcohol and addiction was getting worse and worse in those years and now clean he doing what he wished he did before.

Bottom line is the shoe is selling, is that based of the shoe design, skater, Mark Humienik's clips in the promotional vid or marketing...or all three four?

Any other feels from people talking barbershop talk doesn't really matter when the bottom line the product sells.

Gino is like Michael Jordan in the sense that he is way past his prime and is an old dude, but he will always be a legend and people will always like his stuff. It's like seeing a Jordan ad of Michael playing a pick up game at a park doing a couple of lay ups. People will still love it.

[j....soy.....]

or....playing for the Wizards.....

[Yonnycage]

Gino has more swag than any of us right now and had infinitely more in his prime than any fuckin new kid doing anything right now. Cry about it.

[roba]

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ngl, that curb back 50 line shoulda been cut, but his other clips were fine. at least they didn't promo the shoe with 5 hour-long videos of gino and the shoe's designer sitting at a table and talking about foams

[close]

i just came to post this shit. you really can’t win with those old guys

[Atiba Applebum]

Cool to hear about the hockey skate lining influence for the panel under the logo.  I love getting into the weeds like that

[botefdunn]

skating twenty buck target shoes is hard af. swips 180 was a thing of beauty.

[GuessAgain?]

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What he’s providing for Asics is probably worth more than he’s actually getting paid,

[close]

Go to your local shop
and ask the kids if they know who Gino is -
they will have no idea

and those same shops, haven’t sold a pair of asics in months.

[close]

Right ok, my bad. I mistook wilful ignorance for lack of intelligence. Let me break it down for you. Asics footwear started a skate program, right? Are you following?

Well big footwear brands have marketing teams. They will assess the market and work out where they want to position themselves and what kinds of people they want to sell to - this is called the target demographic, and no that's not what's printed on your skateboard.

To an adult person, it's clear they are targeting a young edgy type of skater and a slightly older skater who still follows trends and cares about what's cool - that's not be confused with the temperature by the way.

Therefore they did research (something you do before you make business decisions) and selected the skaters they hook up now. From your perspective they should have signed Yuto, Jamie Foy and Dylan Jaeb because that's who kids know. When in actual fact people are getting paid to help grow a brand.

Asics are targeting this demographic of people because they know if people who are considered 'cool' are buying them, then the 'kids' will start to catch on too. It's also a whole lot cheaper and a less aggressive strategy than poaching big name riders off the bat which would create industry resentment and a kooky vibe - which if you didn't know, is stigma you don't want your brand to have.

If your shops ordered a load in thinking they were like Etnies and now they won't sell, I think that's probably on the shop and not Gino

[close]

so your condescending argument boils down to “gino will make the brand look cool to kids and therefore sell shoes” but kids don’t think gino is cool and the shoes arent selling?

Again, not really. To really boil it down, it's that Gino & co will make the brand look cool to people who care and seek out what's cool. Then some of your average kids will see these 'cool' people wearing them and follow suit.

The part about the shoes not selling was some anecdotal comment with no evidence. If your local shop knows it's cliental, they should probably know whether to stock them or not.

I'm just trying to say that these decisions are usually based on market research and strategy as opposed to 'kids don't know Gino, shoes won't sell' or 'kids know Jamie Foy, shoes will sell'. There's no brand building or longevity behind this black and white logic. It's rare that you can make a hit brand straight out the gate, and if you did the chances it of lasting would be slim.

If you look at Asics Sportstyle (oddly named as it's their more fashion orientated line) as a parallel. They are really plugged in to the fashion world, with frequent collaborations with Kiko kostadinov, Cecilie Bahnsen & other if you know you know type brands which has successfully established Asics as a 'cool' brand over the last 5 years. It's not just a fluke and they didn't just collab with LV or Gucci straight away for a quick, unsustainable cash grab. It's a strategy.

[Jim and Dan]

skating twenty buck target shoes is hard af. swips 180 was a thing of beauty.

I had a phase where I was skating $3 women's Keds rip-offs from Wal Mart that were imported as slippers, if you know you know...

Clearly those were some dark times, I don't know what I was thinking...

Human Neck's footage was the shit...

[yungthug]

Slap posters who don’t effusively praise every frame of released Gino footage confuse me. Please go back to /r/skateboarding.

[Mandatory Reload]

Hear me out
Beatrice > Gino

trying to work out in my head if Gino could 50 front shove pyramid ledges at this point and i think the answer is no

[burner]

Watch these sell out immediately. Glad I got mine - dope shoe.

[mindfuzz]

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Hear me out
Beatrice > Gino

[close]

trying to work out in my head if Gino could 50 front shove pyramid ledges at this point and i think the answer is no

I don't think Beatrice could skate fast enough for any of the banks Gino skated in this video.

[coworker]

The Mark clips were sick but that Nosegrind truck bash might be the most illegal trick of all time. That guy should get locked up.

Do you mean the trick at 1:07? I thought he clipped his back truck too and was wondering why they would include that so I looked at it frame-by-frame. It's actually a nosegrind to nosegrind but it's hard to tell in the footage. They probably should of redone it or filmed from a different angle.

[McBrandt]

I'm sure this has been said multiple times, but damn, that Asics shoe is basically just a ripoff Busenitz huh?

[lydius]

yeah I'm completely baffled by the Gino hate on here. the innate talent and style this man possesses on a board, at 50 years old, is pretty untouchable. he has defined what good style is for 30 years and has influenced countless thousands of people on how to approach and move on your skateboard. I rewound the switch 180 probably like 10 times. at my age, that clip alone was worth the watch (and I can't believe is not GIFed yet). but I realize I lean very heavy on the skateboarding is an art vs. a sport spectrum. everybody has their own yardstick for measuring what they think is cool in skateboarding. sorry if he's not your cup of tea.

how many of the haters are the same person on multiple accounts?

[Nom De Plume]

Humenik really carried this for me, love that dude's stuff. Sully's single trick was the best I'd seen from him since those 2 no complies but would have been 10x better without the street grab. But that would be outside his schtick and he probably couldn't pull it off without grabbing.

Gino is all time. His footage is always welcome but I can't really gush about this. There's a part of me that feels like in an ailing industry legacy pros who didn't really earn it should hang it up and stop eating off the up and comer's plates. But when the up and comers are Sully and this Victor Campillo then Gino should lick their plates clean and ask for seconds.

[123]

yeah I'm completely baffled by the Gino hate on here. the innate talent and style this man possesses on a board, at 50 years old, is pretty untouchable. he has defined what good style is for 30 years and has influenced countless thousands of people on how to approach and move on your skateboard. I rewound the switch 180 probably like 10 times. at my age, that clip alone was worth the watch (and I can't believe is not GIFed yet). but I realize I lean very heavy on the skateboarding is an art vs. a sport spectrum. everybody has their own yardstick for measuring what they think is cool in skateboarding. sorry if he's not your cup of tea.

how many of the haters are the same person on multiple accounts?

You're going against what you preach in this message.  "everybody has their own yardstick for measuring what they think is cool in skateboarding"

and then

"sorry if he's not your cup of tea." and "how many of the haters are the same person on multiple accounts?"

So what is it?  Everyone has their own yardstick and can like/hate on who they see fit, or it must be one guy with multiple accounts cause I dont agree with what theyre saying?

Personally, I have no dog in this fight.  I think having a kid at 47 or whatever and now having to skate to pay bills after milking it is Ginos personal hell he must traverse.  I wish him luck.

[kingpinuser]

I'm sure this has been said multiple times, but damn, that Asics shoe is basically just a ripoff Busenitz huh?

Or is a "rip off" of their own Asics football ( soccer for the North Americans ) boot called the Injector from the late 80's? With some skate updates.

[backside_frontside]

yeah I'm completely baffled by the Gino hate on here. the innate talent and style this man possesses on a board, at 50 years old, is pretty untouchable. he has defined what good style is for 30 years and has influenced countless thousands of people on how to approach and move on your skateboard. I rewound the switch 180 probably like 10 times. at my age, that clip alone was worth the watch (and I can't believe is not GIFed yet). but I realize I lean very heavy on the skateboarding is an art vs. a sport spectrum. everybody has their own yardstick for measuring what they think is cool in skateboarding. sorry if he's not your cup of tea.

how many of the haters are the same person on multiple accounts?

Some of us just don't give a fuck about 5050s on curbs and switch frontside 180s.

[Andmoreagain]

There's no way that nosegrind truck bash was intentional and not just a botched nosegrind. If that trick is cool consider me miles davis

[TheWineClub]

I rewound the switch 180 probably like 10 times. at my age, that clip alone was worth the watch (and I can't believe is not GIFed yet).

lol

[gsosa]

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I'm sure this has been said multiple times, but damn, that Asics shoe is basically just a ripoff Busenitz huh?

[close]

Or is a "rip off" of their own Asics football ( soccer for the North Americans ) boot called the Injector from the late 80's? With some skate updates.

It's a football (soccer) based model, just like the Busenitz. Obviously the Busenitz has been the most succesful based on that style. I do think they are a mix between the Busenitz and the Nike SB Gato, but yeah as posted before it was probably based on the brands old football shoe.

[Audrey II]

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I rewound the switch 180 probably like 10 times. at my age, that clip alone was worth the watch (and I can't believe is not GIFed yet).

[close]

lol

kinda how im feeling after reading about how much you enjoyed gino's "footage"

[123]

I got a tattoo of the switch 180

[Ok]

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I rewound the switch 180 probably like 10 times. at my age, that clip alone was worth the watch (and I can't believe is not GIFed yet).

[close]

lol

[close]

kinda how im feeling after reading about how much you enjoyed gino's "footage"

what do you like?

[doomstation55]

[HyperBeam]

at this point, "doing hard tricks" (even doing "creative skating" for that matter) is just a way to mask the underlying pointlessness of many peoples' skating. imagine any other skater doing gino's tricks here. they would look restless, they wouldn't know how fast to be skating, they'd be too aggressive, they wouldn't know what to do with their arms. their entire body language would short circuit from removing any pretension to doing "hard tricks."

i've seen so many clips of grown adults skate that asphalt hip in new york where every fiber of their being is straining just to eke out some flip trick for no reason, even though it looks like dog shit. the sad truth is that even if they did do just an ollie or just a plain 180 it would still look like dog shit because they don't know how to skate. and yet gino can just show up and float a little one footer over it... it's no surprise why some might resent him for that