Shitpost piece on Gravis Japan rebrand

[disgruntledMTAEmployee]

Witnessing the erasure of a brand in real time


Original video

[j....soy.....]

The horror…..

[TorontoTrustFund]

Rukia is sick and the gifted hater clone is a pretentious moron that can’t buy, or afford, proper fitting sunglasses

[botefdunn]

first 30 seconds that dude spouting pure gibberish.  Gravis was in japan heavy from the early 2000s with a much better program, better designs and catalogue than the states. There was a brand reboot that focused on skating sometime after 2006 with Aarto saari as the big name internationally and Raymond Molinar I believe. Nobody in that era thought of Gravis as a Dylan-based brand, they were just openminded enough to give an up-and-comer a shoe and smart enough to hire Greg Hunt to promote it.
The idea that Gravis is a Dylan-legacy brand is just a yung turd running his mouth.

[OwlGreen]

I foolishly bought a very snowboarding adjacent backpack from Paragon Sports in 2002 or so. It had a hard sleeve meant to keep your VX/GL safe, and I think it was wired with 3.5mm extension cables so you could keep your mp3 player/CD Walkman inside and plug your headphones into a jack up top. It was Gravis. I think that's all they did at the time, until years later they tried getting into skateshoes. So in my mind they were always that snowboarding backpack company that tried to buy their way into skateboarding for a couple of years.

Other than the Dylan vid and Steve Forstner's kickflip (in Madrid?), there's no legacy to protect.