Huf just found a magical loophole area in product placement, where he can hook up people without stepping on other company's toes because it's not quite a shop sponsor, not quite a clothing sponsor, and the the absence of name introductions in their commercials hints at the presence of a pseudo-shoe team where dudes are just getting hooked up with sneakers on some flow program. After all, Alex Olson's sponsors are listed as Supreme, Huf, and Quiksilver, and Vans, all of which make clothing and shoes.