Why do brand new wheels turn white?

[bumpnrun]

oxidation?  Pretty sure it's not sunlight.  I've had multiple sets over the years and they were in a closet or a drawer for 12+ months and they ended up yellowing.

[luc]

oxidation has to do with exposure to oxygen.. nothing to do with sunlight

[Grubby Mits]

Nothing i hate more than yellow wheels (actually i hate rough edges on my deck equally), unfortunately i won a pair of wheels in a contest recently and in the dark they look bright green, like theotis beasley skates, but in the light they look bright yellow. Putrid.

[Acrid Avid Jam Shred]

pee on your feet in the shower if you got athlete's foot.

[jayceedeecee]

I don't know about you guys, but I'm actually kind of fond of that dirty yellow color that wheels turn.  Maybe it's just from associating it with skating in general.

[Inbred Jed]

Pee. Is there anything it can't do?

[few123456789]

Yeah, I'm down with yellow wheels. What are you gonna complain about next, trucks that wear down when you grind them?

Whenever I get a new board I wait at least a month to do any tail or board slide tricks so as to preserve the graphics.

[layzieyez]

pee on your feet in the shower if you got athlete's foot.

Pee in your mouth if you've got bad breath?

[chuck d]

wheel company wheels > board company wheels   

You made this claim already.  And you cited Hubba wheels as your example . . .

[ACP]

most Satori wheels are made with a non yellowing formula..