Pontus starting a new shoe brand?

This seems to be the Instagram account for it?
https://instagram.com/3320_manifesto

$210.12
• Stitched rubber cup sole
• Premium Italian suede upper
• Fully lined cow leather
• Two sets of cotton laces
• Dust bag and box
• Made in Portugal
Honestly for being made in Portugal with Italian suede and looking pretty nice I am surprised these aren't more expensive. I would buy these over any other designer shoes I've seen... not that I plan to.
They are essentially the same retail price as a pair of J's while actually being luxury. I would say this is a good bet if you wanted some designer sneakers.
That toe box looks just like the NB440.