Lakai just needs a rebrand in general, if they stuck to earth tones and downplayed that awkward looking logo theyd be fine, maybe make it like the older more mature skaters shoe brand as opposed to trying to appeal to young kids, it definitely is good a niche and it seems to be working really well for new balance
Im surprised Larry June regularly collabs with them, he doesnt name drop them at all ever on his songs, only time i heard him say anything about shoes he said "his larry june sneakers"