Just tried to watch the Kelly Hart recruitment video at the Berrics (first mistake), and I couldn't even make it all the way through. The 'production values' are so ridiculous and over the top. Every trick lands on beat with the music. The music slows down and we get some panning shot of his face or some thing. Then the music kicks back in again and we get more tricks edited to the beat. This is a trend that has been around for some time (I realize it isn't anything new), but it's feeling like the skating is taking a back seat to the 'incredible' editing, and I'm fucking over it. I also realize that not every skate video out there isn't trying to look like it was produced by the 'team' over at MTV, but when a skate video becomes un-watchable because it's trying too hard...just pitiful. I'd love to see tricks edited without a huge worry about every trick landing on the downbeat, or some syncopated version thereof.
I'm not against art. Love the old Foundation videos, for example. But this is too much. It's not interesting. Seems like some editers masturbatory fantasy...just reel building
I was wondering if anybody else has this same reaction to this style of video.