Come on Slap, get over yourselves. If your beloved memehero had said 'no' to skateboarding, a thousand kooks would come out of the woodwork and make an ass out of this messageboard like they usually do. The ads are funny though.
Maybe some people here would get offended but I pretty much laugh it off when people make jokes about skating.
On The Sopranos one time they made the telling your parents you're gay joke but it was skateboarding instead of rollerblading, that was pretty funny also one time I saw a Janeane Garofalo stand up special on HBO back in the day and she was clowning on a bunch of skaters trying a handrail, like do you guys ever land anything?
I just think that if you can't poke fun at yourself sometimes you take life way too seriously.