It's generally a bad idea trying to tap into a market that already has more than enough producers to supply the consumers. I don't know shit about business, but to put it simply, why would I buy a cruiser deck from some random company when I can just get a zip zagger or something? Anyways, if you're really set on the idea, I would make what you think would be fun to ride. I guess the best suggestion I got is make it unique, make some wacky shapes.