Lets look at some facts of companies who are very diversified and are doing well without a question; LRG, Diamond, and Addidas (I know what your saying this is just a point).
Now flip it and look at companies that have pigeon holed themselves with the "target market" or have never even considered adding some color. Black Box-pros hardly get paid, sales are not doing good and they have three fucking companies, and we got some Z. Foundation-know one really cares about them anymore, seriously, are they still around. Alien-this roller coaster ride just never ends, and no one wants to see another rob board. Habitat-I just really want to see a brother on the team that is pro, dammit I love this company. Creature-thank god, NHS has longboards and gimmick boards to sell all day, cus whos asking for creature. L.E-too drunk or stoned to care, brah, wait have you seen our boards anywhere?. Almost-had a black pro, nah just kidding we're going to let this Mullen thing ride out we got the Z. Enjoi- to sarcastic to care, beside we have the Asian Elvis so we cool we got the Z. 5boro-jeezus, your an east coast company come on, might brings some life back to you. Birdhouse-your almost legit again with this new team, just don't blow it, go on to the dark side. Heroin- hey, they do have a lot of Asians on the team playing that card like Enjoi. Cliche- hey they are European, we know the euros we have to be selling there no one here is buying it. Krooked- Can't talk shit about the Gonz's company its a rule in some skate book somewhere.
Just saying some of these companies are struggling to get by, and its not just because of the economy even if that is what they keep telling themselves. They all may be in some of the same stores, but by leaps and bounds they are being outsold.