I think Mikey is realizing that the competition in skateboarding is getting tougher, meaning that if you want to make enough money to support a family in the long-term, you have to promote yourself as much as possible. So him using social media to it's full extent, even though to us this might be a little off-putting, is a very smart move to gain a larger following/fanbase, guarantee a spot on Street League (I imagine it pays well), and to keep that DC money coming. It also does wonders for selling product, imagine all the kids going to the skate shops and trying to pick between Mikey's shit, and some guy they don't even know. And obviously if you're a kid skating, you want to support the most likeable (he appears to be so) guy out there.
I would like to see Eniz Fazliov FULLY on AWS already goddamit
THIS! FOR FUCK SAKE AWS! BEST DUDE OUT THERE!