Beside the horrible wide angle lens that makes lines look like ea skate 1 the filming is very pro. The rolling side shots are dope and the long lens stuff is nice, reminded me of the volcom video.
But as far as creativity it's a mix of a toyota/unicef commercial and a Ibiza VJ.
Why push the boudaries of skateboard filming towards Michael bay? We should aim for Stanley Kubrick instead.
I'm aware the reason is that there is no money incentive for actual creative people to stay in skateboarding...but still.
Also feel bad for the music as there is literally hundreds of super dope electronic music producers on soundcloud who would give their music for projects like that. beside the tobin intro, there's nothing helping in there.