This guy does nollie inward heels like he's waiting in line at the bank. Normal everyday shit.
I can understand what eS is aiming for as a brand and I can also understand what Emerica is aiming for as a brand. However, I don't understand the Etnies brand identity or what they are aiming for as a company, especially when they started making shoes for motocross or bmx or whatever it was. Of course they have had and still have amazing skaters, I'm not doubting the talent. I just don't understand who they're trying to appeal to as a company. Are they like a more core version of DC shoes?