I look at it like this too. The core of his fan base and customers are non skaters. There is a smaller percentage that are skaters but Diamond I assume thrives by the people that like his clothing and lifestyle. If he's cashing in, still buys his toys and still manages to invest and start a skate shoe brand and pay Biebel, Torey, and Nick Tucker (which is more than what Lakai is doing now), I'd say he's okay in my book. I know starting a skate brand is an investment still for his company, but at least he's helping people that essentially the core brands like DVS and Lakai weren't doing no more.