it gets annoying sometimes when pro skateboarding media and skateboarding get too jumbled together. the act of skating means something different for each skater, and saying the death of the "rebel" attitude is some huge hit to skateboarding is missing the point i think. some people skate to rebel, some to progress, some to explore, some to just cruise and enjoy the ride, etc.. pro skating seems "jockish" with all the corporate sponsorships, and seeing skating in tons of commercials can be grating, but being bitter and keeping one's mind in the past breeds poison. i get that some older skaters can't identify with the acceptance that skating has now, but just the act of skating is incredible enough that people will use it to get through life and have a ton of fun. some might get into it because they see some money making potential, but in the end who gives a shit? they'll try to make money and you'll still be able to go skate and have fun anyway.