Along those lines, someone should tell Jerry Hsu his brand sucks.
I would sacrifice pizza, meow, monarch, the killing floor, thank you, the heart supply, plan b, roger, FA (not hockey), darkstar, zoo york (shame what happened to them), welcome (plenty of other better brands making shaped boards now), and santa cruz for Sci-Fi fantasy. And those are just the brands i could think of off the top of my head. I think jerry being a well loved pro and making boards with a cool art direction and desired shapes/sizes is enough to justify his brand as far as board brands go. I'm not even the biggest fan of SFF, but all those other brands dont do anything for me.
Side note, bought my friend a SFF shirt for his bday, it was very nice quality.