It would be impossible for him to fit anywhere as well as he did on Gravis. He practically was Gravis. It's too bad they went under.
Those adidas do not scream filter to me. I do not agree with the ripped laces statement that adidas hasn't found it's image. Silas, Busenitz, and Suciu. All skaters that rely on powerful skating with individuality as their "marketing", and to me that's the best kind. These dudes seem to all have a good attitude/outlook, and I feel like the addition of Dylan will take that away at least to some extent.
Vans would have been a better fit, but been there done that.
I like Dylan's skating, and would be hyped to hear that he is coming out with a part, no matter where it is. He's just kind of pretentious (not necessarily bad in postmodern circles) and I don't get that vibe from adidas at all.