ok, here's the deal... i met Lizard about 2 years ago at a contest and gave him the rundown and a circuit (hologram) on a plastic card.
When we got him on, he said, "Hey ari, look..and pulled out the circuit card i had given him 2 years previously. He stated," I never skate without it. i'm superstitious as hell". So, basically for the past 2 years, Lizard has been using the "magic" every time he skates. Before the Wallenberg contest, after finding out that riding for Deathwish includes riding for Shake Junt. He's like, "i could just spray paint shake junt over Paradox". But, its cool, Deathwish is his board sponsor and those guys are his homies..sooo what can you do. I gave Lizard a special formula I made just for him in a special green ocean jasper stone. It is very powerful and he skated with it that day. I also approached Ellington to let him know I was in no way attempting to take any of his riders and that Lizard had stated, in front of many people, that he did not have a grip sponsor. Ellington said, " When i read it in Transworld, it kinda came as a surprise." He seemed genuinely hurt by it. I kinda was nervous, so i probably spoke too much (yeah me --talk too much...hahhaa) but told him that we could make grip for him and that was that. My first lesson in skate politics. But as a wise man once told me, riders don't make your brand.
But, good news THE MAN, THE MYTH, SKATEBOARDING'S ORIGINAL STREET BAD BOY, MR. SEAN SHEFFEY IS NOW ON PARADOX GRIP and has a new lease on life, is clocking footy and is livin clean and sober....What? Is team paradox doin Fuel TV's Daily Habit? Who will be there? What will Pat Parnell think about "The Magic Griptape"? Stay tuned....