Just a guess, but considering Theories is mostly thought of as a soft-goods brand, having them as your board sponsor might create some conflict with a current clothing sponsor? New board company would make it less messy. Either way, glad Nawrocki will have his name on a board again.
it might just be my perception, but i feel like theories got big enough after the last static video to transition into becoming a board brand with team and all. especially since they started to do board runs at some point. it would have made sense since some of the crew seemingly dipped in and out of sponsorship from board companies that are basically part of the theories camp.
if i was stewart i would have had a board brand just called theories, and leave the distro as t.o.a. it would have been enough of a distinction for everyone aware already and they could use their more popular shirts(if you can say there are any) like the rasputin print into board graphics. which they then did anyways, along with others, but without actually having a team. even though a dude like tyler nawrocki even says in a interview that he'd basically ride for any brand theories would come up with.
maybe sablone will be involved with the graphics which doesn't get me super excited tbh because those wknd graphics were pretty derivative. but then again she is good at copying at least and maybe can come up with something original. imo her graphics weren't bad(subjectively a different story, but they fitted todays hip aesthetic), just bland in the way they look like any other artsy board co tries to make their graphics. all i'm saying is if she stops copying quasi i trust her to come up with something good.
what puzzles me is to make a new brand that looks like a weaker fan knock off of your established brand. i don't see a alien/habitat situation here where it's a branch off, it's more of a mini me. the name is weak, too.