Any "skate shop" that has over 20 employees working at once has every reason to have the finger pointed back at them.
Christ, when you said you walked in and three people were bitching about the video being cancelled, I pictured maybe two workers, and maybe the owner. Instead, we get a fraction of how many people work there.
I couldn't imagine holding a video premiere at a department store, and then later hearing how the Pet Department thinks Jamie's a fagot.