Don’t know about the political stuff but that sucks. But I don’t buy products based on marketing or hype and business practices as much as I do for the actual performance, quality, materials, and value of the item. When it comes to that, I still haven’t encountered an insole made of better material than FP. I have been looking more into details on that and other types of insole material and it seems like FP is probably using D30 or some very similar material. The key to it is it’s non-Newtonian properties that allows it to stay flexible and soft (comfortable) normally but instantly harden and absorb shock when it’s exposed to impact. There is no other insole I know of using this kind of material and if that is the case, they are inferior as far as I’m concerned if your primary concern is shock absorption.
But, I’m currently on NB#480s and I was planning on swapping out the insoles for my FPs until they broke in more and I looked into their technology. It seems like their midsole “FuelCell” material has some non-Newtonian properties although not as good as FPs material. However, the midsole is much thicker than a typical insole so it seems to provide sufficient impact absorption. The interesting part is their “Abzorb” insole actually has the opposite effect and doesn’t really “absorb” impact but it reacts by returning the energy. This is what you see with the egg and bowling ball tests where non-Newtonian materials will protect the egg or the bowling ball won’t bounce on impact so those materials (FP and to a lesser extent, NB FuelCell midsole) are truly absorbing the shock. The combination of having the absorption in the midsole and reactive insole kind of makes sense to me. The fact that my NBs have felt really good since they broke in and I haven’t noticed too much foot pain from shock has delayed my desire to swap in my FPs. But ideally, I think the combination of no midsole or a thinner FP material midsole with a reactive insole might be the best combination in the end. If I had to choose one or the other, I’d go with no midsole and an FP insole since that’s what my last shoes were and there was zero foot pain from shock…better than my NBs. And I’m also not sure how much benefit you really get from having a reactive insole. I haven’t noticed more “pop” out of them but the idea seems valid.
What I might do in the future is buy a sheet of D30 and cut to make my own custom insoles to see how that goes. Probably won’t ever need to do it since FP doubled the order I made with them years ago and I might have enough of their insoles to last my lifetime.