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FA has been around as a brand for a long time. Isn’t it partially run by the guy who’s married to the Australian chick from the 1st Transformers movie?
Mike Piscitelli. Don't know about 'run' but he has co-ownership with Dill & AVE.
Didn't know he was married to Rachael Taylor though, good for him.
Pretty sure there is Supreme cash in there too.
AO is letting the skaters/team on 917 shine. It's not about him.
That said I would like to see some more footage of him skating.
He rips.
AO's hands off approach is valid but if thats the case, he needs to put in work towards promotion, art direction, etc behind the scenes if he wants to grow 917. Maybe he doesn't want to grow it. That's fine too. Not every brand has to make FA numbers. But you can't blame riders who do most of the work wanting a better opportunity.