I think some of the hate brands like Palace, Supreme (yes I'm aware of their corporate overlords) and a lesser extend Dime get is directed towards the non-skaters and hypebeasts that wear them. Which is unfair to the companies themselves in a way. They're not exempt from criticism though. I guess it just depends what they do with the money on the other end. They could go the full Diamond route and just buy a bunch of teal colours sports cars and sell out to Zuimez, or they could be Supreme and put out full lengths every couple of years, or Dime and throw the best "contest series" in skateboarding.
I only really care for Dime out of those three, but I can't really blame any of them for doing what they do. Eventually you get big enough that you have start being smart business wise. You can either ride the wave you've got going and sustain yourself and those who work with you for years to come, or decide you wanna keep it "core" and do whatever that means.
Ultimately I only care about these brands skateboard activities. If Supreme or Palace drops a video, I'll probably give it a watch, and keep ignoring whatever collection they dropped and the hype that surrounds it.