I was hoping an IP lawyer would jump in here, because it's not my specialty, but in doing commercial litigation I come across it enough to be familiar. This is more just funny than anything. You can't trademark a name already in use within the same industry. So it won't affect Weck or whatever he wants to do with his brand. What he can do with it is legally use it in a different market, say gay anal lube, or mis-labeled supplements that are really tainted anabolic steroids or something like that, and Weck can't do anything about it.