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Anyone with a shoe on Vans if getting fucking paid. They sell to skaters and dad's of skaters. Remember that dude that broke the landspeed record downhill or whatever? He had on Crockett's. Vans won't drop any of their guys that are bringing in the cash. They're probably 3% body fat compared to Nike,Adidas,& Cons.
This goes for all pro shoes I guess but some more than others.
I think it's kinda funny how Gilbert will get royalties off people buying his shoe when 70% don't who he is
Also I'm not convinced buy shoes because of the pro attached. It's usually down to design
The smartest Vans pro shoe design was the first Chima. That’s essentially the Janoski of Vans. Imagine having like 100 colorways of your shoe available at 500+ Vans stores and endless non-skaters buying it.
I’ve always wondered how the royalty structure works for these guys that have their shoes go straight to the Vans stores. Are they be getting a better % since the company has a better margin?
I got a brown suede pair of Chima 1s last year to use as my "nice" sneaker for those situations where its not too dressy and can get away with not wearing a real shoe. Obviously sales are good enough to justify keeping that model when they introduced the 2nd one. When was the last time a Vans rider had 2 models at the same time?
Curious what they do with the Walkers when his 2nd one comes out. I see a lot of people in that shoe and with the new one being such a radical change(ugly fuck based on the leaked pics), do the 1s stick around for a while?
I read an interview with Cab where he mentioned getting a flat dollar rate per shoe. Maybe that's his deal, but I would think most would be the same way. I'm guessing they could get bonuses if sales reached certain levels, but to get more based on where it sold, who knows.
Topic: Where should Vans trim the Fat ? (Read 10039 times)