Was he really "On" Vans, or Emerica, as a top pro? or was he a 2nd tier pro? Like was he going to be getting a shoe? Reynolds probably happy with Vans as a 2nd tier pro and no shoe and less responsibility.
It is likely that Nike offered him a deal as a top pro and those other companies weren't ready to take that chance on him yet. Maybe he will be gettting a shoe on Nike in a couple years part of the contract. Semes like it would be dumb to not take that tbh if thats what was being offered.
vans already has a shitload of guys they are invested in, im not really sure whats going on with emerica but they probably just never had the budget to put him on like that, even as a pro in the first place probably, and i think they are also invested into those other guys dakota servold + jon dickson for the next few years.