A great skater with amazing footage, and able to create a solid overall aesthetic for a brand. But, he's too scatterbrained to run the day to day of a company. He follows his passions and interests which is commendable if you have the freedom to do it, but, when other people are relying on you for their careers, you can't just switch passions on and off like that. Krooked works because Gonz is great at creating the aesthetic for Krooked, but the infrastructure behind DLX from team/brand managers and backroom staff allows it to thrive, so Gonz can be Gonz, while the boring day to day aspects of the brand is taken care of.