So lemme ask honestly: what's Lurpiv's unique selling proposition?
I don't really see a particular reason to favour them over other trucks, especially the eternally tried-and-tested big brands who have quality control down pat.
For someone riding e.g. Indys or Ventures, a new truck would have offer something really tangible to make them jump camp. Not everyone has the money or even willingness to try out new trucks just for fun, especially if and when their current trucks are just, y'know, hella good. All major trucks can compete with any newcomer with lightness, durability, performance (be it the turn, pop or whatever).
I jumped on the Ace bandwagon for a while in the past because their turning ability was marketed pretty well and was more or less based on reality. But Lurpiv? I don't know. If they were built in Sweden by former Abba members I would be more interested.
It'd be great if they succeeded, but as someone pointed out earlier, you can't escape the cold fact that the truck market is hella saturated as it is.