as a 32 year old anime boy myself, Primitives anime colabs feel lazy. You have the rights to use the characters, make them interesting. Use iconic scenes, or and re imagine them. The anime colabs over shadow the brands identity. They make so much money off it, I wonder how much they'll hurt if NHS or Dwindle swooped in poached the licensing from shounen Jump
If we exclude anime, i think primitive has pretty decent graphic direction.