Skateboarders are consumerist brats and have zero ecological awareness. The display of product and gear that are barely used by some pros makes me sick.
The new generation is even worse on that matter (Supreme crew, FA, Hardies dudes, etc.)
Ecology is very unpopular in the industry. The only people showing ecological awareness are considered very uncool in the culture (often rightfully so, but it's still a shame), with few exceptions.
Uncool :
- Cariuma (low carbon footprint is actually their main commercial argument)
- Element : no too sure as to where they stand, but with all the the fucking tree logos, they must have something going on (they made cruisers out of used boards at some point, they have nature camps...)
- Sole Tech and their Plant a Tree campaign.
Cool :
- Silas Baxter Neal
- pre #Metoo Kenny Anderson and his used oil-running car
- KA and Vincent Alvarez are among the few skaters I have heard talking about trying to make their board last
- pre hell-ride Evan Smith talked about that subject
- Sheep shoes