BILL WEISS OF DWINDLE

[silhouette]

Who's idea was it to bring back Cliché as a budget brand with out Jérémie?

You probably know that but Jérémie already was just one employee of his own brand that he had founded for the longest time during Cliché's first incarnation. Truthfully only 100% Jérémie Cliché was around the time of the Europa video era then essentially ended just about there and then. Cliché found outside investors really early on and I seem to understand Jérémie always regretted every choice or compromise he made there, even though he's thankful for all he's learned, that's really so that he can never repeat the same mistakes again.

[BALARGUE]

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Louie should take his new dudes and go to business and company and make it what it could be with his Ole pal

[close]

I had no idea any of this shit was happening, is Rodney still in charge at Almost? Round 3 was the first skate video I ever saw so almost has always had a special place in my heart.  Are they and enjoi going to stay around at all?

rumors are enjoi is done too

[Skatebrain]

The lack of madness boards I have seen people riding leads me to believe all the riders quitting to go with a potential new Weiss company is not the best idea.  Pure intentions but Weiss should have encouraged those dudes to keep getting a check till another spot was secure.   

[Newphone]

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Who's idea was it to bring back Cliché as a budget brand with out Jérémie?

[close]

You probably know that but Jérémie already was just one employee of his own brand that he had founded for the longest time during Cliché's first incarnation. Truthfully only 100% Jérémie Cliché was around the time of the Europa video era then essentially ended just about there and then. Cliché found outside investors really early on and I seem to understand Jérémie always regretted every choice or compromise he made there, even though he's thankful for all he's learned, that's really so that he can never repeat the same mistakes again.

Now this is book-reporty and I love it.

[Síota]

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Who's idea was it to bring back Cliché as a budget brand with out Jérémie?

[close]

You probably know that but Jérémie already was just one employee of his own brand that he had founded for the longest time during Cliché's first incarnation. Truthfully only 100% Jérémie Cliché was around the time of the Europa video era then essentially ended just about there and then. Cliché found outside investors really early on and I seem to understand Jérémie always regretted every choice or compromise he made there, even though he's thankful for all he's learned, that's really so that he can never repeat the same mistakes again.

[close]

Now this is book-reporty and I love it.

@silhouette I more ment about 2 years ago or so Dwindle started making Cliché decks as price points, no team, and the graffic's were just the tag. I know about how Jérémie lost control of it, but at some point (4 years ago?) Dwindle packed it in. Honestly in to the wild is better.

[silhouette]

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Who's idea was it to bring back Cliché as a budget brand with out Jérémie?

[close]

You probably know that but Jérémie already was just one employee of his own brand that he had founded for the longest time during Cliché's first incarnation. Truthfully only 100% Jérémie Cliché was around the time of the Europa video era then essentially ended just about there and then. Cliché found outside investors really early on and I seem to understand Jérémie always regretted every choice or compromise he made there, even though he's thankful for all he's learned, that's really so that he can never repeat the same mistakes again.

[close]

Now this is book-reporty and I love it.

[close]

@silhouette I more ment about 2 years ago or so Dwindle started making Cliché decks as price points, no team, and the graffic's were just the tag. I know about how Jérémie lost control of it, but at some point (4 years ago?) Dwindle packed it in. Honestly in to the wild is better.

I vividly remember that. I naively but sadly probably accurately suspect the logic at Dwindle might have been as simple as 'hey, European brands are a serious competition now, but we technically still do have the rights to one, right?' and so they brought the imagery back. I remember a lot of completes in shops which actually was pretty cool because they were accessible set-ups for beginners and from what I heard didn't perform too poorly, so I didn't really mind that at all. Because Jérémie had lost absolute control over the brand eons ago already anyway, so if anything that would be one extra nail into an already long sealed coffin. The version of Cliché most people out of Europe worship, consider classic or cherish because it was their first introduction to brand new worldwide epiphanies, around the Bon Appétit era, already was a slightly watered down version of Jérémie's vision, you could see that reflect in the team - a lot of the O.G.'s who had established the original fanbase of and hype behind the brand at the time were already gone. Jean-Jacques Rousseau and Thibault Fradin I honestly can't remember right now if they were still present but a bunch of other local legends like that, Pontus too. I think around the time of Bon Appétit it already was owned by a parent skiing company? But I think that's OK and normal if people worldwide can't keep up. Communication and transmission just work like that, definitions of what a brand represents have a lot to do with how one is personally being introduced to them, you also see that an awful lot in Pontus' following. Tons of people worshipping what he would consider his least sincere projects if you were to ask him. Detail gets lost in translation all of the time (hence the importance of bridging the gaps) and marketing altogether is a hell of a thing.

[144p]

Not that it is a big deal but this same investment company owns protec and apparently all their new product is sitting in shipping containers at the port because they can’t afford to pay for it.
I think skating will go back to being small again soon, at least the hardwoods aspect.
That corporate money backer is always a bad move.
Crazy how long girl has been able to keep it going.

[tom]

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Who's idea was it to bring back Cliché as a budget brand with out Jérémie?

[close]

You probably know that but Jérémie already was just one employee of his own brand that he had founded for the longest time during Cliché's first incarnation. Truthfully only 100% Jérémie Cliché was around the time of the Europa video era then essentially ended just about there and then. Cliché found outside investors really early on and I seem to understand Jérémie always regretted every choice or compromise he made there, even though he's thankful for all he's learned, that's really so that he can never repeat the same mistakes again.

[close]

Now this is book-reporty and I love it.

[close]

@silhouette I more ment about 2 years ago or so Dwindle started making Cliché decks as price points, no team, and the graffic's were just the tag. I know about how Jérémie lost control of it, but at some point (4 years ago?) Dwindle packed it in. Honestly in to the wild is better.

[close]

I vividly remember that. I naively but sadly probably accurately suspect the logic at Dwindle might have been as simple as 'hey, European brands are a serious competition now, but we technically still do have the rights to one, right?' and so they brought the imagery back. I remember a lot of completes in shops which actually was pretty cool because they were accessible set-ups for beginners and from what I heard didn't perform too poorly, so I didn't really mind that at all. Because Jérémie had lost absolute control over the brand eons ago already anyway, so if anything that would be one extra nail into an already long sealed coffin. The version of Cliché most people out of Europe worship, consider classic or cherish because it was their first introduction to brand new worldwide epiphanies, around the Bon Appétit era, already was a slightly watered down version of Jérémie's vision, you could see that reflect in the team - a lot of the O.G.'s who had established the original fanbase of and hype behind the brand at the time were already gone. Jean-Jacques Rousseau and Thibault Fradin I honestly can't remember right now if they were still present but a bunch of other local legends like that, Pontus too. I think around the time of Bon Appétit it already was owned by a parent skiing company? But I think that's OK and normal if people worldwide can't keep up. Communication and transmission just work like that, definitions of what a brand represents have a lot to do with how one is personally being introduced to them, you also see that an awful lot in Pontus' following. Tons of people worshipping what he would consider his least sincere projects if you were to ask him. Detail gets lost in translation all of the time (hence the importance of bridging the gaps) and marketing altogether is a hell of a thing.

Weren’t they owned by Salomon skis/snowboards for a long time before Dwindle?

[j....soy.....]

Yeah, it’ll be interesting what happens with that as I don’t think it’s necessarily consistent to all the other things they own ie. scooters.  I hope they’ll keep doing things the same or even Santa Cruz buying it. 

Skaters are always mad at the investors but I’m guessing if you look at a balance sheet, a board brand makes zero sense, which is why corporately they are a hot potato……

[manysnakes]

I think skating will go back to being small again soon, at least the hardwoods aspect.

I tend to agree. I sound like a broken record about this, but the overcompensation from the initial Covid supply shock is going to absolutely wreck a lot of the board makers. You can see it in the constant sales from online retailers, companies like Crail, Primitive and Fucking Awesome consistently selling boards direct to consumer with grip and free shipping for what has to amount to a loss, and in board manufacturers like PS offering their services up on Instagram for a paltry 50 decks at a time.

If you had a positive balance sheet prior to 2020 and especially if you have a solid soft goods category, you will likely be able to weather it, but if you're a someone like Dwindle or Crail, I imagine that the outlook is grim.

[Síota]

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I think skating will go back to being small again soon, at least the hardwoods aspect.

[close]

I tend to agree. I sound like a broken record about this, but the overcompensation from the initial Covid supply shock is going to absolutely wreck a lot of the board makers. You can see it in the constant sales from online retailers, companies like Crail, Primitive and Fucking Awesome consistently selling boards direct to consumer with grip and free shipping for what has to amount to a loss, and in board manufacturers like PS offering their services up on Instagram for a paltry 50 decks at a time.

If you had a positive balance sheet prior to 2020 and especially if you have a solid soft goods category, you will likely be able to weather it, but if you're a someone like Dwindle or Crail, I imagine that the outlook is grim.

Shout out to DLX for keeping it real. Pretty much everyone else sells direct.

[Newphone]

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I think skating will go back to being small again soon, at least the hardwoods aspect.

[close]

I tend to agree. I sound like a broken record about this, but the overcompensation from the initial Covid supply shock is going to absolutely wreck a lot of the board makers. You can see it in the constant sales from online retailers, companies like Crail, Primitive and Fucking Awesome consistently selling boards direct to consumer with grip and free shipping for what has to amount to a loss, and in board manufacturers like PS offering their services up on Instagram for a paltry 50 decks at a time.

If you had a positive balance sheet prior to 2020 and especially if you have a solid soft goods category, you will likely be able to weather it, but if you're a someone like Dwindle or Crail, I imagine that the outlook is grim.

[close]

Shout out to DLX for keeping it real. Pretty much everyone else sells direct.

If they’re selling through online retailers, who cares if they sell direct?

[manysnakes]

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I think skating will go back to being small again soon, at least the hardwoods aspect.

[close]

I tend to agree. I sound like a broken record about this, but the overcompensation from the initial Covid supply shock is going to absolutely wreck a lot of the board makers. You can see it in the constant sales from online retailers, companies like Crail, Primitive and Fucking Awesome consistently selling boards direct to consumer with grip and free shipping for what has to amount to a loss, and in board manufacturers like PS offering their services up on Instagram for a paltry 50 decks at a time.

If you had a positive balance sheet prior to 2020 and especially if you have a solid soft goods category, you will likely be able to weather it, but if you're a someone like Dwindle or Crail, I imagine that the outlook is grim.

[close]

Shout out to DLX for keeping it real. Pretty much everyone else sells direct.

[close]

If they’re selling through online retailers, who cares if they sell direct?

Every one of the big online retailers who sell DLX are legitimate skate shops with a large online presence, and even many (most?) small, "core" shops conduct online sales. You can't bury your head in the sand and pretend that no one is going to buy things over the internet, that's just not realistic.

[Newphone]

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I think skating will go back to being small again soon, at least the hardwoods aspect.

[close]

I tend to agree. I sound like a broken record about this, but the overcompensation from the initial Covid supply shock is going to absolutely wreck a lot of the board makers. You can see it in the constant sales from online retailers, companies like Crail, Primitive and Fucking Awesome consistently selling boards direct to consumer with grip and free shipping for what has to amount to a loss, and in board manufacturers like PS offering their services up on Instagram for a paltry 50 decks at a time.

If you had a positive balance sheet prior to 2020 and especially if you have a solid soft goods category, you will likely be able to weather it, but if you're a someone like Dwindle or Crail, I imagine that the outlook is grim.

[close]

Shout out to DLX for keeping it real. Pretty much everyone else sells direct.

[close]

If they’re selling through online retailers, who cares if they sell direct?

[close]

Every one of the big online retailers who sell DLX are legitimate skate shops with a large online presence, and even many (most?) small, "core" shops conduct online sales. You can't bury your head in the sand and pretend that no one is going to buy things over the internet, that's just not realistic.

I was just curious.  Still not sure I see the difference between buying dlx from their website vs tactics.

[LebowskisRug]

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I think skating will go back to being small again soon, at least the hardwoods aspect.

[close]

I tend to agree. I sound like a broken record about this, but the overcompensation from the initial Covid supply shock is going to absolutely wreck a lot of the board makers. You can see it in the constant sales from online retailers, companies like Crail, Primitive and Fucking Awesome consistently selling boards direct to consumer with grip and free shipping for what has to amount to a loss, and in board manufacturers like PS offering their services up on Instagram for a paltry 50 decks at a time.

If you had a positive balance sheet prior to 2020 and especially if you have a solid soft goods category, you will likely be able to weather it, but if you're a someone like Dwindle or Crail, I imagine that the outlook is grim.

Crail still sell pretty well in a lot of markets and I constantly see people on their decks. I even saw a dude ripping the deep end of a massive bowl on a Girl deck the other day and have seen a shit ton of Chocolate decks the last year or so. They didn't sell much at shops in the East Bay but in other shops I've been to that carry them a lot of the times they say the decks at least sell as well as a lot of other large brands. The trucks, wheels, and clothes I'm not sure.

I think to really survive as one of those big brands you need to do shit like Primitive and Girl and have some cringey collabs that sell at Zumiez to 13 year olds that will probably buy 1 complete in their lifetime. I think these kids want Naruto instead of a panda.

[manysnakes]

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I think skating will go back to being small again soon, at least the hardwoods aspect.

[close]

I tend to agree. I sound like a broken record about this, but the overcompensation from the initial Covid supply shock is going to absolutely wreck a lot of the board makers. You can see it in the constant sales from online retailers, companies like Crail, Primitive and Fucking Awesome consistently selling boards direct to consumer with grip and free shipping for what has to amount to a loss, and in board manufacturers like PS offering their services up on Instagram for a paltry 50 decks at a time.

If you had a positive balance sheet prior to 2020 and especially if you have a solid soft goods category, you will likely be able to weather it, but if you're a someone like Dwindle or Crail, I imagine that the outlook is grim.

[close]

Shout out to DLX for keeping it real. Pretty much everyone else sells direct.

[close]

If they’re selling through online retailers, who cares if they sell direct?

[close]

Every one of the big online retailers who sell DLX are legitimate skate shops with a large online presence, and even many (most?) small, "core" shops conduct online sales. You can't bury your head in the sand and pretend that no one is going to buy things over the internet, that's just not realistic.

[close]

I was just curious.  Still not sure I see the difference between buying dlx from their website vs tactics.

You don't understand how a manufacturer selling all of its goods direct to consumer for full pop is different than providing those goods to hundreds (thousands?) of small shops based in local communities who can then sell it to a over the counter or through their own online sales planforms?

[silhouette]

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Who's idea was it to bring back Cliché as a budget brand with out Jérémie?

[close]

You probably know that but Jérémie already was just one employee of his own brand that he had founded for the longest time during Cliché's first incarnation. Truthfully only 100% Jérémie Cliché was around the time of the Europa video era then essentially ended just about there and then. Cliché found outside investors really early on and I seem to understand Jérémie always regretted every choice or compromise he made there, even though he's thankful for all he's learned, that's really so that he can never repeat the same mistakes again.

[close]

Now this is book-reporty and I love it.

[close]

@silhouette I more ment about 2 years ago or so Dwindle started making Cliché decks as price points, no team, and the graffic's were just the tag. I know about how Jérémie lost control of it, but at some point (4 years ago?) Dwindle packed it in. Honestly in to the wild is better.

[close]

I vividly remember that. I naively but sadly probably accurately suspect the logic at Dwindle might have been as simple as 'hey, European brands are a serious competition now, but we technically still do have the rights to one, right?' and so they brought the imagery back. I remember a lot of completes in shops which actually was pretty cool because they were accessible set-ups for beginners and from what I heard didn't perform too poorly, so I didn't really mind that at all. Because Jérémie had lost absolute control over the brand eons ago already anyway, so if anything that would be one extra nail into an already long sealed coffin. The version of Cliché most people out of Europe worship, consider classic or cherish because it was their first introduction to brand new worldwide epiphanies, around the Bon Appétit era, already was a slightly watered down version of Jérémie's vision, you could see that reflect in the team - a lot of the O.G.'s who had established the original fanbase of and hype behind the brand at the time were already gone. Jean-Jacques Rousseau and Thibault Fradin I honestly can't remember right now if they were still present but a bunch of other local legends like that, Pontus too. I think around the time of Bon Appétit it already was owned by a parent skiing company? But I think that's OK and normal if people worldwide can't keep up. Communication and transmission just work like that, definitions of what a brand represents have a lot to do with how one is personally being introduced to them, you also see that an awful lot in Pontus' following. Tons of people worshipping what he would consider his least sincere projects if you were to ask him. Detail gets lost in translation all of the time (hence the importance of bridging the gaps) and marketing altogether is a hell of a thing.

[close]

Weren’t they owned by Salomon skis/snowboards for a long time before Dwindle?

They were, if I'm not mistaken, from around the time of the hiatus between Europa and Bon Appétit onwards (and, I think, until the Dwindle acquisition; but now I wonder if the company didn't change hands once more at some point, really the whole adventure seems like it was a lot of improvisation and naivety from skateboarders, and altogether a bit of a mess). One of the reasons why Jérémie is doing Film trucks and not another board brand is there's a lot of shit he just doesn't want to deal with anymore, he's the kind of profile who needs his output to directly reflect his vision. Great guy.

[Newphone]

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I think skating will go back to being small again soon, at least the hardwoods aspect.

[close]

I tend to agree. I sound like a broken record about this, but the overcompensation from the initial Covid supply shock is going to absolutely wreck a lot of the board makers. You can see it in the constant sales from online retailers, companies like Crail, Primitive and Fucking Awesome consistently selling boards direct to consumer with grip and free shipping for what has to amount to a loss, and in board manufacturers like PS offering their services up on Instagram for a paltry 50 decks at a time.

If you had a positive balance sheet prior to 2020 and especially if you have a solid soft goods category, you will likely be able to weather it, but if you're a someone like Dwindle or Crail, I imagine that the outlook is grim.

[close]

Shout out to DLX for keeping it real. Pretty much everyone else sells direct.

[close]

If they’re selling through online retailers, who cares if they sell direct?

[close]

Every one of the big online retailers who sell DLX are legitimate skate shops with a large online presence, and even many (most?) small, "core" shops conduct online sales. You can't bury your head in the sand and pretend that no one is going to buy things over the internet, that's just not realistic.

[close]

I was just curious.  Still not sure I see the difference between buying dlx from their website vs tactics.

[close]

You don't understand how a manufacturer selling all of its goods direct to consumer for full pop is different than providing those goods to hundreds (thousands?) of small shops based in local communities who can then sell it to a over the counter or through their own online sales planforms?

No, I said I don’t see the difference between selling themselves out of their warehouse and selling out of tatics (or ccs or active) warehouse.  Those are not my local shop or anything close to it. 

[manysnakes]

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I think skating will go back to being small again soon, at least the hardwoods aspect.

[close]

I tend to agree. I sound like a broken record about this, but the overcompensation from the initial Covid supply shock is going to absolutely wreck a lot of the board makers. You can see it in the constant sales from online retailers, companies like Crail, Primitive and Fucking Awesome consistently selling boards direct to consumer with grip and free shipping for what has to amount to a loss, and in board manufacturers like PS offering their services up on Instagram for a paltry 50 decks at a time.

If you had a positive balance sheet prior to 2020 and especially if you have a solid soft goods category, you will likely be able to weather it, but if you're a someone like Dwindle or Crail, I imagine that the outlook is grim.

[close]

Shout out to DLX for keeping it real. Pretty much everyone else sells direct.

[close]

If they’re selling through online retailers, who cares if they sell direct?

[close]

Every one of the big online retailers who sell DLX are legitimate skate shops with a large online presence, and even many (most?) small, "core" shops conduct online sales. You can't bury your head in the sand and pretend that no one is going to buy things over the internet, that's just not realistic.

[close]

I was just curious.  Still not sure I see the difference between buying dlx from their website vs tactics.

[close]

You don't understand how a manufacturer selling all of its goods direct to consumer for full pop is different than providing those goods to hundreds (thousands?) of small shops based in local communities who can then sell it to a over the counter or through their own online sales planforms?

[close]

No, I said I don’t see the difference between selling themselves out of their warehouse and selling out of tatics (or ccs or active) warehouse.  Those are not my local shop or anything close to it.

Baffling.

[Sizzle]

I think skating will go back to being small again soon, at least the hardwoods aspect.

The current SOTY skating a 8.1 is a talking point that never really gets brought up here

[Sizzle]

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I think skating will go back to being small again soon, at least the hardwoods aspect.

[close]

I tend to agree. I sound like a broken record about this, but the overcompensation from the initial Covid supply shock is going to absolutely wreck a lot of the board makers. You can see it in the constant sales from online retailers, companies like Crail, Primitive and Fucking Awesome consistently selling boards direct to consumer with grip and free shipping for what has to amount to a loss, and in board manufacturers like PS offering their services up on Instagram for a paltry 50 decks at a time.

If you had a positive balance sheet prior to 2020 and especially if you have a solid soft goods category, you will likely be able to weather it, but if you're a someone like Dwindle or Crail, I imagine that the outlook is grim.

[close]

Shout out to DLX for keeping it real. Pretty much everyone else sells direct.

[close]

If they’re selling through online retailers, who cares if they sell direct?

[close]

Every one of the big online retailers who sell DLX are legitimate skate shops with a large online presence, and even many (most?) small, "core" shops conduct online sales. You can't bury your head in the sand and pretend that no one is going to buy things over the internet, that's just not realistic.

[close]

I was just curious.  Still not sure I see the difference between buying dlx from their website vs tactics.

[close]

You don't understand how a manufacturer selling all of its goods direct to consumer for full pop is different than providing those goods to hundreds (thousands?) of small shops based in local communities who can then sell it to a over the counter or through their own online sales planforms?

[close]

No, I said I don’t see the difference between selling themselves out of their warehouse and selling out of tatics (or ccs or active) warehouse.  Those are not my local shop or anything close to it.

[close]

Baffling.

I would rather buy a deck straight from a board company than ccs, why is that wrong? CCS doesn’t even count as a skateshop to me

[Newphone]

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I think skating will go back to being small again soon, at least the hardwoods aspect.

[close]

I tend to agree. I sound like a broken record about this, but the overcompensation from the initial Covid supply shock is going to absolutely wreck a lot of the board makers. You can see it in the constant sales from online retailers, companies like Crail, Primitive and Fucking Awesome consistently selling boards direct to consumer with grip and free shipping for what has to amount to a loss, and in board manufacturers like PS offering their services up on Instagram for a paltry 50 decks at a time.

If you had a positive balance sheet prior to 2020 and especially if you have a solid soft goods category, you will likely be able to weather it, but if you're a someone like Dwindle or Crail, I imagine that the outlook is grim.

[close]

Shout out to DLX for keeping it real. Pretty much everyone else sells direct.

[close]

If they’re selling through online retailers, who cares if they sell direct?

[close]

Every one of the big online retailers who sell DLX are legitimate skate shops with a large online presence, and even many (most?) small, "core" shops conduct online sales. You can't bury your head in the sand and pretend that no one is going to buy things over the internet, that's just not realistic.

[close]

I was just curious.  Still not sure I see the difference between buying dlx from their website vs tactics.

[close]

You don't understand how a manufacturer selling all of its goods direct to consumer for full pop is different than providing those goods to hundreds (thousands?) of small shops based in local communities who can then sell it to a over the counter or through their own online sales planforms?

[close]

No, I said I don’t see the difference between selling themselves out of their warehouse and selling out of tatics (or ccs or active) warehouse.  Those are not my local shop or anything close to it.

[close]

Baffling.

I demand another unseen warehouse middleman!

[lurker_and_poster]

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I think skating will go back to being small again soon, at least the hardwoods aspect.

[close]

I tend to agree. I sound like a broken record about this, but the overcompensation from the initial Covid supply shock is going to absolutely wreck a lot of the board makers. You can see it in the constant sales from online retailers, companies like Crail, Primitive and Fucking Awesome consistently selling boards direct to consumer with grip and free shipping for what has to amount to a loss, and in board manufacturers like PS offering their services up on Instagram for a paltry 50 decks at a time.

If you had a positive balance sheet prior to 2020 and especially if you have a solid soft goods category, you will likely be able to weather it, but if you're a someone like Dwindle or Crail, I imagine that the outlook is grim.

[close]

Shout out to DLX for keeping it real. Pretty much everyone else sells direct.

[close]

If they’re selling through online retailers, who cares if they sell direct?

[close]

Every one of the big online retailers who sell DLX are legitimate skate shops with a large online presence, and even many (most?) small, "core" shops conduct online sales. You can't bury your head in the sand and pretend that no one is going to buy things over the internet, that's just not realistic.

[close]

I was just curious.  Still not sure I see the difference between buying dlx from their website vs tactics.

[close]

You don't understand how a manufacturer selling all of its goods direct to consumer for full pop is different than providing those goods to hundreds (thousands?) of small shops based in local communities who can then sell it to a over the counter or through their own online sales planforms?

If you are a shop - you are in a competition with other shops - that fine and ok.
If tactics sell on and offline - they are may a big competitor to you - but buying with more or less the same price - selling for more or less the same price - having a similar profit - so Competetion is fair.
If the brand is selling direct over the own online stor - completion becomes unfair.
Why ist shoud be cooler to buy the halfcab at my store - if you can buy it directly from vans.
And then some brands didn’t gave you as a customer (skateshop) the same options to buy then the final client online.
Vans and Nike for example - you need to preorder with min qty - but if something was selling really good you can’t buy later extra qty.
So the shoe is still in the vans warehouse / online store - but you can’t order them for you client - so your client who woud like to buy at your shop - can only buy at the brand online store.

So if you run a store and you are able to choose -  you choose for brands which are not going in direct competition with you.
The skateshop are not able to choose anymore  - situation becomes to weak for them without Nike/ Vans/ Adidias on the shelf it will difficult to survive.
But all of that brand don’t gave a fuck about them…

[lurker_and_poster]

What I don’t understand- if you creat a brand like Bill/ Madness - it’s clear that you work together with a distributor like dwindle for the distribution- they have the sales network, and handle all the accounts- and you can focus on brand identity/ product and team.

But why you gave the right to the brand/ name to the distribution? In no other business you do that.

[SpruceCone]

What I don’t understand- if you creat a brand like Bill/ Madness - it’s clear that you work together with a distributor like dwindle for the distribution- they have the sales network, and handle all the accounts- and you can focus on brand identity/ product and team.

But why you gave the right to the brand/ name to the distribution? In no other business you do that.

He didnt work with Dwindle for distribution… he was working for Dwindle. He created a brand for a company he was working for. He didnt gave up the rights to Dwindle because Dwindle always had them.

Is there really a industry that does NOT work like this?

[Sizzle]

Is there really a industry that does NOT work like this?

If you invent a product and target agrees to stock it in their stores, it doesn’t automatically mean they get the intellectual property rights or “own” your product

[lurker_and_poster]

Expand Quote

What I don’t understand- if you creat a brand like Bill/ Madness - it’s clear that you work together with a distributor like dwindle for the distribution- they have the sales network, and handle all the accounts- and you can focus on brand identity/ product and team.

But why you gave the right to the brand/ name to the distribution? In no other business you do that.

[close]

He didnt work with Dwindle for distribution… he was working for Dwindle. He created a brand for a company he was working for. He didnt gave up the rights to Dwindle because Dwindle always had them.

Is there really a industry that does NOT work like this?

Furniture, lighting, all Industrie distribution.
You have a brand let’s say produce CNC cutting machines - and for a market you don’t know like South America - you look for a distributor- and the distributor distribute your stuff - he didn’t own anything in your brand - just a contact with the right to distribute it in an area.

[ok boomer]

Dwindull , dorkstar, Bloind, turd industries, tense or?, enjoy

[SpruceCone]

Expand Quote

Expand Quote

What I don’t understand- if you creat a brand like Bill/ Madness - it’s clear that you work together with a distributor like dwindle for the distribution- they have the sales network, and handle all the accounts- and you can focus on brand identity/ product and team.

But why you gave the right to the brand/ name to the distribution? In no other business you do that.

[close]

He didnt work with Dwindle for distribution… he was working for Dwindle. He created a brand for a company he was working for. He didnt gave up the rights to Dwindle because Dwindle always had them.

Is there really a industry that does NOT work like this?

[close]

Furniture, lighting, all Industrie distribution.
You have a brand let’s say produce CNC cutting machines - and for a market you don’t know like South America - you look for a distributor- and the distributor distribute your stuff - he didn’t own anything in your brand - just a contact with the right to distribute it in an area.

Ok. Fair point. But your example is not comparable with Weiss and Dwindle.

Dwindle only(?) distributes their OWN inhouse brands. If someone was paid for to create a new inhouse brand for them then the brand stays even if the employee who created the brand leaves.

Weiss was not WORKING WITH Dwindle. Weiss was FORKING FOR Dwindle.

[Watson]

Louie should take his new dudes and go to business and company and make it what it could be with his Ole pal

Oh you mean because MJ is gonna wear a wacky sombrero with a big Mexican moustache for the new team riders announcement and make a funny face and smoke a cigarette all wacky? That video is gonna be sick.