I don't know how to feel about soletech yanno. I like them but I also wish they'd get their shit together or liquidate already.
To preface, I have no nostalgia for the brands like a lot of people because I'm 20. I dunno where to start with my shitty essay so here goes.
Soletech need to get a grip or die already. I don't want em to die but it's fucking annoying. They don't know who they're marketing to anymore, aside from eS who have cornered the "30 to 55 year olds with cash to blow on expensive reissues for the hell of it".
Nowadays they fucking leech off their history and the "skater owned" status. When was the last time Pierre Andre got on a skateboard or Don Brown did something other than damage the brand? Jerry Hsu put it perfectly in his recent interview (can't remember which mag), it's a marketing term. They have business ghouls running the show, the types that do the Angela Merkel thing with their hands and talk about "synergy" and "solutions" and other buzzwords from that adult swim For-Profit Online University sketch. Nike and Adidas have more skaters running the show in their skate division than Soletech. New Balance Numeric have more claim to being skater-owned than fucking Soletech.
And with "skater owned" there's this certain aire to it, an expectation that "skater owned" means they support skaters- support their riders and support their community. Soletech doesn't do shit! They haven't for years! Everything they do for the "skate community" literally exists exclusively in California and even then in like the suburbs of Orange County, unless it's Go Skate day where they'll drop like a garish lookin shoe. I've been to many events in my city recently- the Adidas bench demos outside shops and like jams at the DIY in the summer. You know who's fucking put money towards that? Adidas, Nike, New Balance. Fucking hell at the DIY jam, Nike gave out like limited edition dunks to be raffled off to support the DIY. I think Dunks and the people who wear them are fucking lame as hell but the way they support shops with that shit is like a net positive. I think it creates imbalance in cities with multiple shops, but generally I think it's alright. You can call it leeching but who's actually putting the money in to help fund and cultivate these events. I imagine soletech TMs try to look after the skaters, I know EmericaTM/SlapTM tried hard but was over-worked, spread too thin and just generally fucked around by higher powers. Upper management doesn't give a shit. I don't expect Nike/Adidas upper management to give a shit either but they don't have to think about it- maybe because they're so massive they can just have a section of the company in skateboarding.
Last Resort is a legit skater owned and operated brand with less money, manpower and infestructure as Soletech, Nike, Adidas, New Balance, DC, but people bought that shit up and still love the shoes. I thought they were kinda shit but they're dedicated to actually giving back to skateboarding.
Personally the shoes from soletech fit me perfectly, I've got size 12 stompers, they have a wide fit and are generally very comfortable and skate fantastically stock. My favourite models are the Kingpin, Marana, Joslin, Accel OG & Slim, Silo, Omen and Spanky. Never had a bad experience with them. However, those are probably the least fucked looking Soletech shoes you can find, and "least fucked" is pushing it with the Accel OG's inflated ass (they fit my big feet fine but they look goofy on smaller feet). The tech in soletech is legit, Joslin/Marana is a mega shoe. But it's just all fucked because of bad colourways and rapidly inflating prices.
If corporate monopolies like Nike, Adidas, VF CORP aren't your friends, why the fuck is soletech? They're money grubbing ghouls as well, that's what they're all after.
Said this in the Skecks of Etnies thread, but lemme run Soletech. Select 7 slap members to become the Soletech 7 and shut down like the fucking 5 companies under the brand all fighting for scraps of money, bring it all in, unionize every worker at every level of production, do shit for skating instead of leeching. Get it all going.