People talk shit on FA becoming too watered down and generic, but I think they're actually doing great especially if you compare them to 90's/2000's brand that are still around. Look at Flip, which had a bunch of landmark videos for their time but became fairly tired and had lots of their best riders leave by the mid 00's and it became a mall/contest brand shortly after. FA isn't the Supreme incubator it once was, but I'd take Curren/Jake/Louie/Ave doing their thing sans modern Nak over what Flip or Element became. Same goes for Polar, which doesn't have the "magic" they had with their first vids, but again they are doing great with Emile, David, Oski, Roman, etc. and are still pretty true to their basic graphics/image even tho Big Boys blew up and got played out.