Consolidated has a good point....

[DrNewton]

Check out this article:
>> http://www.thestar.com/Business/article/264767

This is probably our favorite part of the article:
"Skateboarding came on in popularity and they just marketed in-line skating wrong," Rennie said. "They were too focused on the extreme rollerblader who was doing jumps and everything, not the average skater."

REPOST

[PAWL]

abp?

[fuckingvegan]

As much as I hate to, I agree with Dr Newton

[Star Whores Episode I: The Fellatio Menace]

so they were saying, in line roller blading was marketing on building the greatest athelete that wins all the contests, while skateboarding focuses more on the average joes than the pros?

[DrNewton]

so they were saying, in line roller blading was marketing on building the greatest athelete that wins all the contests, while skateboarding focuses more on the average joes than the pros?

I think you've missed the point entirely.

Nike went into hockey while it was popular, talking about how they loved it, it impacted Western culture, etc.

When the market shrank, they left.

Nike came into skateboarding when it was popular, with the same bullshit. They loved it, etc.

So what's going to happen when the market shrinks?

a=a

http://www.mathwords.com/r/reflexive_property.htm

[DrNewton]

I agree with Dr Newton

/earth

[cold budweisers]

i have a feeling nike sb will be around for a long time.

[Star Whores Episode I: The Fellatio Menace]

Expand Quote

so they were saying, in line roller blading was marketing on building the greatest athelete that wins all the contests, while skateboarding focuses more on the average joes than the pros?

[close]

I think you've missed the point entirely.

Nike went into hockey while it was popular, talking about how they loved it, it impacted Western culture, etc.

When the market shrank, they left.

Nike came into skateboarding when it was popular, with the same bullshit. They loved it, etc.

So what's going to happen when the market shrinks?

a=a

http://www.mathwords.com/r/reflexive_property.htm

the symbolism threw me off

[Prison Wallet]

I went to a PHX Suns scrimage the other night and the Suns "Sol Patrol" is officially called the Adio Sol Patrol. As in Adio shoes. They're a bunch of homos who slam dunk using trampolines during half time...

[NickDagger]

what they said is not debatable.

nike is pretty wack in that regard.



but consolidated also makes their boards in china

"...COME ON!"

[cold budweisers]

I went to a PHX Suns scrimage the other night and the Suns "Sol Patrol" is officially called the Adio Sol Patrol. As in Adio shoes. They're a bunch of homos who slam dunk using trampolines during half time...

[yeah dude!]

what they said is not debatable.

nike is pretty wack in that regard.



but consolidated also makes their boards in china

"...COME ON!"

I was gonna gnar you for you G.O.B. reference but then thought, what's the point?

[bentmode]

Expand Quote

I went to a PHX Suns scrimage the other night and the Suns "Sol Patrol" is officially called the Adio Sol Patrol. As in Adio shoes. They're a bunch of homos who slam dunk using trampolines during half time...

[close]

and thats why they lost tim thomas.

[bothersome]

If that photo alone doesn't make you never want to support adio then there is no hope for you.

[Mooley]

I had just noticed today that one of my pornographic photo sets had a girl with Adio shoes and DVS socks on.
Adio's getting diverse, I'll give them that.

[Young Jeezy]

Expand Quote

I went to a PHX Suns scrimage the other night and the Suns "Sol Patrol" is officially called the Adio Sol Patrol. As in Adio shoes. They're a bunch of homos who slam dunk using trampolines during half time...

[close]

well ill be damned

[Home Skillet]

If that photo alone doesn't make you never want to support adio then there is no hope for you.

[nice weather]

I somehow started seing nike sb as a brand for itself independent from nike. Of course that's not the case, but if nike sb went out of business I think it'd just be another company that went broke to me. Skateboarding's not gonna get unpopular anytime soon I guess, and if it did, I'd also be psyched in a way, so...

[ELBoston]

in response to the above post..isnt that the whole plan? nike spent millions on focus groups just to realize that skateboards want to be marketed to as a separate culture. wait drum roll for my favorite......they also found out that all their bullshit technology is useless and what skaters really want they already came out with nearly forty years ago and all they have to do is add a little padding in the heel and the kids will go bananas! wait one more point.... how many pro shoes does emerica have? how many does DC have? Lakai? yup you dont know off the top of your head because there is a bunch, but how many does NIKE have ONE P-ROD. i dont care how much those dudes are getting paid they are not getting enough and to have brian anderson on your team without a pro shoe... you should be hung.

[nice weather]

Who, me?

[grimcity]

I see Nike SB to Nike Inc the same way I see Vans to Wrangler.

When it comes to clothing and shoes and whatnot, I don't really see a way for the current socially-conscious skater to win... unlike with skateboards and hardware, where you know who is skater owned and whatnot.

Beyond that, I skated in red and black Jordan's, before 90% of the current skate shoe companies of today even existed, so I have no problem wearing a swoosh every once in a while. Beyond that, the Zoom Tre is functionally amazing.

[georgecarr]

Everyone quit your fucking crying already.  Can we think of anything else to talk about besides Sheckler and Nike? 

[ELBoston]

vans has gained their popularity through skateboarding. They have obviously made some mistakes but anyway you look at it Vans has been supporting skateboarding since the begining. even in the darkest days of skateboarding they were still giving out pro shoes and sponsoring events all over the place. Yes i know they have just been bought out.  Nike has done absolutly nothing to support skateboarding besides to cash in on the popularity of it and what they have done to only seen to me as public relations to try to legitimize themselves in the skate world. I will never say dunks arnt good to skate in thats not the point. Why not support andrew reynolds who lives off his emerica money and puts all the money he makes off baker right back into it, or fucking Koston who has said numerous times the worst part of his career was riding for oakley. haaha. Not to mention NIKE has this obvious thing going on where they keep the underground dudes on to legitimize themselves so they can then buy whatever big names they want. wait one more thing.. just so you can have a laugh at me this morning. if you want skateboarding in the olympics then fuck it support NIKE. Ryan Sheckler and Sean White will be on in no time after they win their gold metals.

[grimcity]

I'm not saying I don't support Vans or any other brand, I'm just saying that when it comes to shoes, it's really hard to win on the skate-politics front. I can't think of a skate shoe that's made in the US, nearly all of them are sub companies under either a mega company or corporate shareholders, and many (if not most) support skaters that I like, be it Nike or Vans or whoever. Unlike hardgoods, I think choosing shoes because of political issues is an effort in futility.

Beyond that, I'd argue that skateboarders adopted Nike loooong before Nike tried to adopt skateboarding.

[Sleazy]

I've tried to make the same point grim is making here before. Skaters found Nike before Nike found skaters. In the late 80s the red jordans were a saving grace to street skaters.

I think the most interesting thing in that article is that it's obvious that Nike learned it's mistake with rollerbladding and is attempting to cater to the core skaters now that it's thrown it's hat in the skateboarding arena and I'd say they've done a great job at that. But when the money's gone they'll be out. That's just obvious.

[grimcity]

You make a good point that I'd like to take a step further for anyone into the discussion...

What if there was another death in skateboarding, where it became unpopular enough that Transworld was as small as a 'zine. What shoe company wouldn't attempt to change its business model so that it could continue to exist as a company? I think in most cases, companies would try a reverse-Nike approach. Whereas Nike started off making sports shoes and eventually got into skateboarding, I think most skate shoe companies would probably start trying to create shit for sports to sustain. My question would have to be, what shoe company right now would, in the face of a new death in skateboarding, stick to skateboarding 100% and not sell out to the sports market? What shoe company is that core?

[Jura]

None of them are.

Like you said above, "Unlike hardgoods, I think choosing shoes because of political issues is an effort in futility."

Youre def right about that. NO skate shoe only company would just roll over and die. At least not without a fight.

Business is business no matter what industry it is. People have to start realizing that this isnt 1985 anymore. Skateboarding isnt some unknown fad that no on knows about. Its embraced by practically everyone in the world.

Thus, the companies that are around, want to make the most money they can. (thats including all those supposed "core" companies that everyone talks about. Im wont name names.)

[Sleazy]

It'd probably be just like before and be Vans plus 2 other company's that have enough sales outside of skating to carry them. Mabye globe and lakai or someshit. But really, what business would just close their doors without trying to do what they can to stay a float? And if you owned a business wouldn't you feel some responsibilty to your employees and their family's livelyhood? Being core is a luxury in business and skate recession would make it a hard luxury to afford. Layoff your staff or stay core. What would you choose?

[Asylum]

You make a good point that I'd like to take a step further for anyone into the discussion...

What if there was another death in skateboarding, where it became unpopular enough that Transworld was as small as a 'zine. What shoe company wouldn't attempt to change its business model so that it could continue to exist as a company? I think in most cases, companies would try a reverse-Nike approach. Whereas Nike started off making sports shoes and eventually got into skateboarding, I think most skate shoe companies would probably start trying to create shit for sports to sustain. My question would have to be, what shoe company right now would, in the face of a new death in skateboarding, stick to skateboarding 100% and not sell out to the sports market? What shoe company is that core?

VOX

[tokewithyafolk]

Expand Quote

You make a good point that I'd like to take a step further for anyone into the discussion...

What if there was another death in skateboarding, where it became unpopular enough that Transworld was as small as a 'zine. What shoe company wouldn't attempt to change its business model so that it could continue to exist as a company? I think in most cases, companies would try a reverse-Nike approach. Whereas Nike started off making sports shoes and eventually got into skateboarding, I think most skate shoe companies would probably start trying to create shit for sports to sustain. My question would have to be, what shoe company right now would, in the face of a new death in skateboarding, stick to skateboarding 100% and not sell out to the sports market? What shoe company is that core?

[close]

VOX

thats what you think