I've been thinking about this video a lot
A lot of ex-big pros, when they reach the third act of their career, start companies (usually board companies.) Often, they rely on their 'legend status' as something that will support the brand without them needing to add anything else, as if skateboarding owns them something simply because of their legacy.
This video really feels like Jerry trying to give *something* back to skating. For sure, this video is partly sci-fi trying to bump their sales (GH says they're not doing so well.) However, in that situation most companies today would just release a little 10 min promo edit. Jerry has voluntarily gone through the effort of assembling a cool team, scouted some really interesting filmmakers, and made a distinctive full length. People probably would of been fine with sci-fi remaining as a minimal soft goods brand, but it feels like he actually wanted to do something in skateboarding.
20 years ago making a full length like this would have been par for the course. But today, particularly when the industry is shrinking, a smaller company doing something like this really shows they're invested in putting back into skating (similar to limo's paymaster.)
This vid has its flaws, but overall it represents a change in attitude towards making a skateboard company compared to a lot of what's on offer today, where old-pros just independently reissue their old iconic graphics and expect people to buy it.