I think everyone is overlooking the fact that steve is charging shops money to advertise on a site that is their competition... its like if a shop payed to advertise on ccs, when people are one click away from just buying the stuff online... the berrics is about to be the new active, and i guess he's trying to make that okay... and I heard Anomymous Content actually pays the berrics rent, because the site gets so many hits so steve/eric don't actually have to pay for that... i could just be hearing that....