Shit like this has been sold in stores like Wal Mart, Target, and whatnot for decades. My first board was a $15 Variflex. I convinced my dad to get me a real complete about a month after.
But yeah, there really should be some kind of mass advertising campaign that tells parents not to buy this shit. Just the other day, a kid came into the shop I work at with one of those Tony Hawk boards and the baseplate on his truck was broken off in two places. Weak, Tony.
There's also a "skateshop" across town that sells shit like this with their name on it. Fuck those dudes.