I vaguely remember Gilbert saying something like the high wasn’t originally planned. I think it was something like they made some samples for him, people asked about them a lot, and he convinced them to start producing more but since they weren’t originally planned, they didn’t have much in terms of marketing budget so they told him he’s responsible for marketing them himself. So that’s why hes been really aggressive with them on IG.
Not sure how that impacts the inconsistency of producing them but it has to be related.