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I heard otherwise from what I thought was a reputable source who had otherwise been spot on that Reynolds was offered significantly less money on his new contract, so it only made sense for him to look for greener pastures. That doesn’t negate what you said bc you could have been banking on a “stay core/hometown discount”, thinking Reynolds would never go corporate, but he did what Koston did with eS.
For the record, Zero issue with supporting “skater owned” businesses, but it is a bit of a guilt-inducing marketing term. I’ve said this before - but isn’t it more important how many skaters a company employs rather than if the person at the top of the pyramid skates?
Sorry but your source wasn't reputable and gave you a ton of false information. That's all I can really say.
I don't disagree with your statement about skater owned versus skater operated. I personally believe both are important. I would absolutely agree with you if it was just Pierre owning it and employing a ton of non-skateboarders however it's the complete opposite. We all skate and we love the brand more than anything. To further my point, I think we all know the second the corporate brands feel being in skateboarding isn't profitable or hitting X million, it's time to close up shop. Whether we make money or lose money, Emerica is still going to be here regardless and that's the difference. I don't want to come off bias or anything as I obviously have friends with jobs at those brands but you wanted to know what was more important and I think a brand being in it for the right reasons and the love of skateboarding over money speaks volumes. That and seeing the owner still skating everyday at 60 versus some CEO who hasn't ever stepped foot on a board in his life. We could go on forever with the never ending debate and you're going to support whatever company you feel like which is totally fine but I've never bought a corporate skate brand once in the 20+ years skating and I plan on keeping it that way. There is no denying those big brands have a lot more employees than the skater owned brands but would you rather support a brand where say 100 out of 75,000 employees are skateboarders or a brand where 90% of the employees are skateboarders?
Does the argument “when it stops being profitable they’ll leave” still hold water after 20 years?
A lot of the “skater-owned” stuff is just hypothetical fodder for debate for me and I understand it means more because it’s your job, so im def not trying to downplay the very real stakes you feel, but at the end of the day, im buying shoes because I like how they look and how they function. Emerica hasn’t provided that for me in a bit, sorry to say, and frankly it isn’t enough for me to spend that kind of money on a product because of “keeping it core” cred.
But that doesn’t mean I’m not rooting for you. I want Emerica to stay in business bc someday you’ll finally heed my call and remake the Templeton 1
I still believe it. I mean that's with any corporate company regardless of it being 5 or 20 years. Business is business and they're in it for the money so when the money runs dry, they dip. Nike dropping their team and employees when they bailed on snow after being around 10+ years due to it losing money is a perfect example. I'm not saying don't support those big brands, I'm simply just answering what the difference is between skater operated brands and skater owned AND operatted, thats all. If you feel like it, shoot me a DM and let me know what sort of shoe you are looking for. Appreciate you still rooting for us, it means a lot.
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Emericatm, can you share what outsole and insole the heretic will have?
Thanks
It's on the same outsole as the OG-1.
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Emericatm, can you share what outsole and insole the heretic will have?
Thanks
Also what's the possible ETA on them? Next year like most of the other new stuff teased?
It's slotted for Fall 2024 so just about a year from now.
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Also spotted no more Wino Slip Cups or KSL G6 and that next year's Servold colours have a standard vulc sole.
The only two shoes Emerica makes I’ve been excited about lately, makes sense they’d discontinue them 
The only reason anything gets discontinued is because of sales performance regardless of what style or company it is. No one discontinues styles that are bringing in solid revenue. Unfortunately, that Pour-In G6 technology is expensive but it's seriously one of the best technologies I've felt in a shoe and I hear that from everybody else as well. Not to come off like captain obvious here but here is another reminder if you love a product, be sure to support it.
Thanks for posting, and clearing that all up. I'm a big fan of the Pour-In G6. Will be stocking up on the Spanky G6 and Wino Slip Cups in that case!
As someone else asked, can you confirm if the Spanky hi has the Pour-In G6?
Still looking at a few different options as using the G6 midsole will make the shoe pretty pricey and like I mentioned earlier, we don't want to keep putting out products that aren't affordable.
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Also spotted no more Wino Slip Cups or KSL G6 and that next year's Servold colours have a standard vulc sole.
The only two shoes Emerica makes I’ve been excited about lately, makes sense they’d discontinue them 
The only reason anything gets discontinued is because of sales performance regardless of what style or company it is. No one discontinues styles that are bringing in solid revenue. Unfortunately, that Pour-In G6 technology is expensive but it's seriously one of the best technologies I've felt in a shoe and I hear that from everybody else as well. Not to come off like captain obvious here but here is another reminder if you love a product, be sure to support it.
Love how this got twisted around on the consumer. Seems unlikely you guys really understood how to price and bring this technology to market and adaquately explain all the benefits. Maybe give more it more than a year’s time? Maybe dont price things over a hundred dollars now when we all know it’ll be around 40 in a few months. Have heard shops wince at y’all’s practices. Figure your shit out. And now I can’t even stock up on the KSL in my size if I wanted to… shit’s sold through lol. Leave it to Soletech to crack a decent cupsole technology, only to completely shelve it when it doesn’t perform immediately, thinking it must be someone else’s fault they couldn’t market it. No offense, but that’s some fried skater logic right there.
Hey there dude. I didn't twist anything, that's just how business works. Sorry but from reading your post it seems like you're really uninformed on a few things which I can gladly clear up for you. First off, pricing. You don't think this technology has been looked into to get the cost as affordable as possible? As I've mentioned on here many times previously, the Pour-In G6 is insanely expensive technology which then results in a higher price shoe. Regarding bringing it into the market and explaining the technology, the Pour-In G6 has been around since 2016. On the marketing side, we've put out many rider testimonials explaining exactly what this technology is and how it benefits you, shown these shoes cut in half perfectly showing the tech in print ads and web banners, explain it in every social post, etc. Second thing, timing. You really think this feature or even these models have only been out for a year? The Wino Slip Cup launched over 2 years ago as a Spanky colorway. The KSL G6 launched over a year ago. They're both in the current line right now and are still releasing new colorways. In fact, next season we've got both a 20 Year This Is Skateboarding colorway and one of the raddest throwback colorways of the KSL G6. You can't stock up on the KSL G6? Here let me help lead you in the right direction:
https://emerica.com/collections/spanky
Let me know when you're stocking up and I'll even shoot you a discount code. If you prefer to support a skate shop, I love that and luckily for you, a ton of shops have the KSL G6 available on their online stores.
Shelving a something that doesn't perform immediately? I wouldn't call a technology thats been around 7 years or even these models that have been around about 8 seasons, immediate. Plus, no one is just shelving anything. If you didn't know, the Figgy G6 just dropped this season which has the Pour-In G6 midsole in it as well so G6 is sticking around for a bit and right now you've got a ton of Pour-In G6 options: Figgy G6, KSL G6, Slip Cup, Gamma G6 (new Julian Davidson colorway dropping next season). Going back to your point of blaming consumers, we aren't at all. We just realize that people don't really want to spend $85-90 on a slip-on.
Hope all that helps.
Hey man. Thanks for the response, and for the info. It’s good to hear the pour in G6 isn’t leaving immediately but I think it’s apparent in your wording it’s not long for this world. I can appreciate you have to do what business dictates sometimes - but just know your fans will be pissed when a product, in this case the KSL, but also the Slip Cup, to a lesser degree - are marked for discontinuation. I honestly think it sucks one of your better shoes is going away, and maybe there’s a shoe in your lineup to replace it, but the general trend away from quality towards a lesser product you’re describing, due to cost/sales or whatever reason, is disappointing. I really think if you guys focused on the basics, you’d be in such better shape - the white colorway of the KSL you linked is for just about no one, and I havent met a single skater who likes the leather material instead of suede seen in your Shake Junt shoe. The original suede all black, and black with green and white trim were clearly superior. It bothers me you could have a GOAT skater like Spanky on your roster, make him a decent shoe, then not find a way to sell it through- and despite the insane economic climate skating is facing - I cant help but point the finger at SoleTech.
of course dude, anytime. That's why I joined the boards years ago to communicate with pals and be here if there's any Emerica specific questions or concerns and can shed any sort of insight. To be honest, we don't know exactly just how long the Pour-In G6 will stay around as only time will tell. Of course we all love it. I mean I wear the slip cups all the time and honestly one of the most comfortable shoes I've ever worn in the last 15 years of wearing slip-ons. I'm sure fans will be pissed about products being dropped from any brand but like I mentioned earlier it sort of is up to the consumer on what they choose to support. We can create an amazing technology like the Pour-In G6, market the shit out of it with ads, video parts, rider testimonials, etc. but if the price is too high it doesn't matter what marketing you do, people just have a spending limit. We reissued an awesome shoe with Spanky and worked with him and put his favorite sole on it however the price is high. Do people want to spend $100 on an Emerica shoe? I don't know but looking at the sales numbers, it seems like no. However, I do believe people like yourself love those models and do buy them, just not enough to make logical sense to continue producing them. When you say "better" products do you mean strictly by quality or tech or by sales? The Dickson is a good example: it's got great features (Flick Shield, G6 insole, heel pillow, etc.) and is affordable and the numbers reflect that which is why it's been in the line over 3 years now and keeps getting produced. Trust me I get it, you love these models and I love that but what do you do when the sales just aren't there to keep them in production. There's only so much room in a footwear line and it's common sense to do replace products that aren't performing well in hopes of something else doing better in that slot. Honestly, what would you do? Would you keep continuing to pay factories to produce shoes that just aren't moving? I fully agree, I think the KSL design is great, Spanky is one of the best skateboarders in the world, we've pushed it hard through marketing. You can totally point the finger at us but to say we aren't marketing the shoe or doing everything possible for sell through just isn't very accurate. We've done a video part for it, 2 print ads, web banners, pre-rolls, huge continuous social push, put in major collabs. The price tag is just so high. With that being said, as I've mentioned earlier we have 2 new colorways dropping in it over the next few months including another new black suede throwback colorway so you will still have your chance to get them.
“Nike dropping their team and employees when they bailed on snow after being around 10+ years due to it losing money is a perfect example.”
Soletech did the same thing with eS or did you forget?
I think there's a big difference in a brand dropping a department versus the entire brand going out of business. Now if they pulled a Zoo York and dropped the team and continued to try to continue producing skate shoes and be a "skate brand" then yes totally. However, that wasn't the case, the brand being forced to shut down and close it's doors is really not comparable to a multi billion dollar brand who is generating $50 billion and can afford to take a loss.