The thing is, Palace don't advertise. They genuinely don't care. They make super good boards and sell their clothes at those prices because hipsters will buy them. And then Lev, Chewy, Lucien and all can buy more weed. It's simple, but everybody's looking for some crazy explanation. It's some mates having fun. As skateboarders, you don't need to feel obliged to buy a ?60 hat. The t-shirts retail at ?30, which is only about ?5 more than other skate company shirts.
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