Devil's advocate: I actually kind of like the graphics that are up on the site right now, even the ones that just say the size. I like painting over my graphics to just have a solid color bottom so these painfully simple graphics kind of appeal to me and I don't think that's ever been done before in skateboarding really. Being a graphic design student, I can see these appealing to a certain kind of crowd if more designers skated/still skated.
That said, it IS total bullshit that these decks are all that he's running with right now. I agree that they are uninspired and feel half-assed, especially since this was supposed to be a new form of a skate company. I look at something like Greco's Hammers brand and I see a little bit of overlap in aesthetic (Bianca Chandon's Voguing board, Hammers' Hammers board) but if you compare the branding overall, Hammers feels like a genuine effort from a guy living in a skatepark whereas Bianca Chandon feels like bootleg Supreme. I like Alex Olson's skating, and the original concept behind his brand felt fresh when it first came out, but for somebody with the freedom to do whatever he wants with his company I would think he would push it further.