NB# is doing a great job making tech cupsoles without making it a gimmick or a nostalgic throwback thing. When other brands are doing tech shoes, they seem to be either falling over themselves to show off the tech (the translucent sole on the AVE Vans), or the shoe is a foam football from 2001 (most of the eS line). 913 isn't my favourite shoe to look at, but the tech is functional, and not in your face. 1010 is tech-y, but I like the look of it. It's an evolution of older design language, but not looking back too much. There doesn't appear to be anything in there that doesn't do anything, which should be the point. Definitely hyped to try a pair if/when a local shop gets them in.