I wish the best for Footprint, and love the insoles, but I really don't like the idea of them branching out to shoes. It would be one thing if they could just made some flimsy vulcs, a clunky cupsole and call it a day, but no matter how well they push the high technology angle, it's still going to be expensive. The idea of licensing and partnership is tits, though, would be the ideal scenario in my eyes.