How would you make a lame brand cool again?

[social justice warrior]

Cancel the whole team, get a full team of Ryan Lays, then name it something cool like "Lit AF Sk8brdz"

Cancel all boomers and Gen X pros.

Us millennials run the show now


#triggered

[imposter]

Make every "uncool" brand have square  nose decks and graphics with random quotes on it

[BieberStance]

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Etnies is on their way back up the ladder I reckon

[close]

They’ve tried, it’s just never taken.  The biggest push I remember was when they made a big deal about Arto, then added Rune, janoski, Dill, and some others.  I was a big Arto fan at the time, but the design wasn’t enough to pull the trigger, not when the Lakai Howard 3 was around

 no. it is your core-perspective that makes it seem this way. their biggest push was ryan schekler. every kid approved etnies. millions were skating the maranas. the etnis videos are super appreciated. look at the videocounts compared to vids you may think of as more relevant. etnies got sold huuuge time. no one ever got looked bad at for skating them.

i propably share your views and prefer different stuff then etnies.  but in the big picture they mattered big time.
and don´t underestimate how much kids and grownups love joslins skating.

[lemonchicken91]

I feel like Ipath could make a comeback

[Murge]

Make sure your product is good.
Get Bobby worrest on your team
Film an edit
Marketing.
Boom.

[Eric Dolphy]

Nice try Craigtap. Just pack it in already

[ndsr]

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Etnies is on their way back up the ladder I reckon

[close]

They’ve tried, it’s just never taken.  The biggest push I remember was when they made a big deal about Arto, then added Rune, janoski, Dill, and some others.  I was a big Arto fan at the time, but the design wasn’t enough to pull the trigger, not when the Lakai Howard 3 was around

[close]

 no. it is your core-perspective that makes it seem this way. their biggest push was ryan schekler. every kid approved etnies. millions were skating the maranas. the etnis videos are super appreciated. look at the videocounts compared to vids you may think of as more relevant. etnies got sold huuuge time. no one ever got looked bad at for skating them.

i propably share your views and prefer different stuff then etnies.  but in the big picture they mattered big time.
and don´t underestimate how much kids and grownups love joslins skating.

Sheckler has never had any other footwear sponsor, he got on when he was 10. I get the whole Sheckler show/ xgames shit but the flip team, janoski and dill team build was the biggest push in Etnies history.  Unless you’re including the Calicut mall kid pac sun push that included a full motocross, surf, bmx and snowboard team

[Atiba Applebum]

Expand Quote

Expand Quote

Expand Quote

Etnies is on their way back up the ladder I reckon

[close]

They’ve tried, it’s just never taken.  The biggest push I remember was when they made a big deal about Arto, then added Rune, janoski, Dill, and some others.  I was a big Arto fan at the time, but the design wasn’t enough to pull the trigger, not when the Lakai Howard 3 was around

[close]

 no. it is your core-perspective that makes it seem this way. their biggest push was ryan schekler. every kid approved etnies. millions were skating the maranas. the etnis videos are super appreciated. look at the videocounts compared to vids you may think of as more relevant. etnies got sold huuuge time. no one ever got looked bad at for skating them.

i propably share your views and prefer different stuff then etnies.  but in the big picture they mattered big time.
and don´t underestimate how much kids and grownups love joslins skating.

[close]

Sheckler has never had any other footwear sponsor, he got on when he was 10. I get the whole Sheckler show/ xgames shit but the flip team, janoski and dill team build was the biggest push in Etnies history.  Unless you’re including the Calicut mall kid pac sun push that included a full motocross, surf, bmx and snowboard team

They had a full on countdown on their site to announce Arto and the rebrand.  Btw, this was in 2003.   If they put a video out with this team, it would have helped them ascend and maintain.

My answer to the topic question is to do the opposite of what DC did when it hired Berra to revamp the brand and they changed the logo to a flag

[Billy Bitchcakes]

This came up before and someone gave the one example of a company that has gone from kooky to somewhat respected amongst the dozens that have done it the other way around, but I can't remember what it was. Powell maybe? When they had their brief run with the Fun video. Didn't seem to last long

[cucktard]

Powell could be cool again if they

1-move away from VCJ (his current stuff is nowhere nearly as good as his old), and start doing new stuff.

Their new series of insect portraits are fucking stunning, actually. More of this.

https://powell-peralta.com/powell-peralta-flightr-skateboard-deck-biss-bark-mantis-shape-245-8-75-x-32-95

2- introducing new tech like the flight deck was a great move. Others like SC are copying it.

3- they need to drop an epic video. Give their riders some exposure, there are some amazing talent that is just being relegated to YouTube, that could be put to make something that rivals the Vans flick with multiple generations of skaters.

Plus all different styles too, from freestyle, to street, to vert, to downhill to whatever && is. It could truly be another game-changer