I think it's dope that they take care of their riders. Raking in that zumiez money.
im not sure you know how companies work
this means more money for the four people who own primitive
not necessarily the riders.
Sure, a company that is raking in more profits MIGHT feel more comfortable paying their riders more
but it doesn't have to be that way, and I would venture a guess, most of these high profile collabs board companies are doing don't end up moving the needle on how much pros are paid.