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if the woodshops raise the prices the Revive boards will go up too. Its fucked that an extra $5 steers you away from your favorite brand and sends you to the shredquarters to buy a Revive deck.
Do you hear the rumors that woodshops are raising their price? No. It’s board brands that want to raise the price. Not even board brands, this shit is really only being discussed by kooks such as Mikey Alfred and Roger Bagley, not respected heads like Jim Theibuad or Reynolds.
To be completely fair, I believe the wholesale cost for most decks is between $35-38. Shops usually mark that up to like $50-$55, and they often might give you a free sheet of grip. I can assure that few other industries operate with such a low margin. Sure, shops make some money off of decks, but when you account for daily overhead and other factors, they certainly aren't rolling in the dough solely thanks to skateboard sales. I do assume that shoes, clothing, accessories, etc. do have near a fifty percent margin, which is where cash is more likely to get made. While shops make money from skateboards, it's not a whole lot, comparatively speaking, and I look at having a nice selection of decks in a shop as customer convenience and we should be grateful for the options that we get and the prices that we currently pay for them.
Another thing, skateboarders are generally overly consumptive and plenty of good skateboards get thrown away for unnecessary reasons like not having enough pop or the sense of novelty of the deck wearing off to the owner--surely not the rule, but it happens, and I'd be stoked if a five dollar price inflation prevented that sort of thing a bit more. Just my two cents, which probably isn't worth too much.